Canon 2012 Annual Report Download - page 42

Strategy Business Units Management System FINANCIAL SECTION
40
SALES BY REGION
Thousands of
Millions of yen U.S. dollars
2012 change 2011 change 2010 2012
Japan ¥ 720,286 +3.7% ¥ 694,450 -0.2% ¥ 695,749 $ 8,279,149
Americas
939,873 -2.3% 961,955 -6.0% 1,023,299 10,803,138
Europe 1,014,038 -8.9% 1,113,065 -5.1% 1,172,474 11,655,609
Asia and Oceania 805,591 +2.2% 787,963 -3.4% 815,379 9,259,667
Total ¥ 3,479,788 -2.2% ¥ 3,557,433 -4.0% ¥ 3,706,901 $ 39,997,563
Note: This summary of net sales by geographic area is determined by the location where the product is shipped to the customers.
Sales of the Office Business Unit constituting 50.5% of
consolidated net sales. Sales volume of both monochrome
and color MFDs increased, favored by the continued strong
demand for color MFDs, such as imageRUNNER ADVANCE
C5000/C2000-series models. As for laser printers, sales vol-
umes declined mainly in Europe due to deterioration in
business sentiment. Consequently, combined with the appre-
ciation of the yen, sales for the segment totaled ¥1,757,575
million (U.S.$20,202 million), a decline of 8.4% in fiscal 2012.
Sales of the Imaging System Business Unit constituting
40.4% of consolidated net sales. Sales of interchangeable-lens
digital cameras increased thanks to the competitively priced
EOS Rebel series along with the EOS 5D Mark III and EOS 60D
advanced-amateur models. As for compact digital cameras,
despite the significant deterioration of market conditions,
sales volume remained at the same level as the previous year
thanks to robust sales of the PowerShot ELPH 110 HS and
PowerShot A2300. With respect to inkjet printers, sales vol-
ume surpassed that for the year-ago period owing to the early
restoration of production following the flooding in Thailand.
Furthermore, the company successfully entered new mar-
kets with the launch of its CINEMA EOS SYSTEM lineup of
professional cinematography products, targeting Hollywood
and the broader motion picture and television production
market, along with the new DreamLabo 5000, targeting the
commercial photo printing market. As a result, amid the
effects of the strong yen, sales for the segment increased by
7.2% year on year to ¥1,405,971 million (U.S.$16,161 million)
in fiscal 2012.
Sales of the Industry and Others Business Unit consti-
tuted 11.7% of consolidated net sales in fiscal 2012. Among
semiconductor lithography equipment, while sales of i-line
steppers remained at the same level as the previous year
owing to demand for image sensors and LED elements, sales
volume overall decreased due to restrained capital expendi-
ture for memory devices. As for FPD lithography equipment,
unit sales dropped substantially in the face of shrinking
demand for equipment used in the production of large-
size panels, an area in which Canon is particularly strong.
Consequently, combined with the appreciation of the yen,
sales for the segment totaled ¥407,840 million (U.S.$4,688
million), a decrease of 3.1% year on year in fiscal 2012.
Intersegment sales of ¥91,598 million (U.S.$1,053 mil-
lion), representing 2.6% of total sales, are eliminated from
the total sales of the three segments, and are described as
“Eliminations.”
Sales by geographic area
Please refer to the table of sales by geographic area in Note 23
of the Notes to Consolidated Financial Statements.
A geographical analysis indicates that net sales in fis-
cal 2012 increased in Japan and Asia and Oceania while
decreased in Americas and Europe.
In Japan, sales increased by 3.7% in fiscal 2012 supported
by the moderate economic recovery.
In the Americas, despite the admirable sales performance
of interchangeable-lens digital cameras and solid growth in
MFDs, laser printer market weakness caused sales to decline
by 2.3% in fiscal 2012.
In Europe, although interchangeable-lens digital cam-
eras showed solid growth, weak demand for laser printers
along with the sharp appreciation of the yen against the euro
caused sales to decrease by 8.9% in fiscal 2012.
In Asia and Oceania, although the speed of economic
expansion in China slowed down slightly in the latter half of
the year, owing to the solid demand for interchangeable-lens
digital cameras in emerging economies, net sales increased
by 2.2% in fiscal 2012.
A summary of net sales by geographic area is provided below.
Operating profit by segment
Please refer to the table of segment information in Note 23 of
the Notes to Consolidated Financial Statements.
Operating profit for the Office Business Unit in fiscal 2012
decreased by ¥55,687 million (U.S.$640 million) to ¥203,578
million (U.S.$2,340 million). This decrease resulted from the
decrease in sales and appreciation of the yen against the euro.
Operating profit for the Imaging System Business Unit in
fiscal 2012 decreased by ¥976 million (U.S.$11 million) to
¥210,318 million (U.S.$2,417 million). This decrease resulted
primarily from the appreciation of the yen against the euro.
Operating profit for the Industry and Others Business Unit
in fiscal 2012 declined by ¥18,390 million (U.S.$211 million),
largely owing to the decrease in sales.