Canon 2012 Annual Report Download - page 15

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13
our alliance with Océ began to appear: in addition to the mid-production
monochrome Océ VarioPrint 6000 series, the monochrome Océ VarioPrint
135 series and the color imagePRESS C6010/C7010VPS series, both jointly
developed by Canon and Océ, were highly praised and very well received.
Furthermore, we enjoyed steadily increasing sales via the Océ channel.
Moreover, sales in Europe of laser MFDs, laser printers, and personal-use
MFDs for individual and SOHO use were higher than the previous year in
both volume and value terms, thanks to strenuous marketing efforts in the
face of difficult market conditions.
In the area of OEM-brand laser MFDs and laser printers, while the market
for color laser MFDs expanded, with the exception of a few regions, the rel-
atively larger market for monochrome machines continued to shrink. As a
result, we were not able to prevent a decline in both unit sales and sales reve-
nue from sales to OEM customers.
As a result, the Office Business Unit reported consolidated net sales of
¥1,757.6 billion, down 8.4% from the previous year.
2013 INITIATIVES
Going forward, Canon will promote business expansion aimed at captur-
ing the top share of the market for office-use devices. At the core of this
effort is the imageRUNNER ADVANCE series, featuring a now complete,
extensive lineup ranging from low-speed to high-speed models, as well as
monochrome and color models. We will also extensively reinforce our solu-
tions and services business based on the benefits from the integration of our
regional sales companies and the sales subsidiaries of Océ, with the intention
of attracting more international corporate clients. To address flourishing
demand in emerging nations, meanwhile, we will strengthen our strategic
measures, including by launching region-specific models placing top priority
on the end-user.
In the production printing sector, we will seek to enter the enormous off-
set printing market. Here, we will integrate the technological strengths of
Canon and Océ to achieve both further advances in printing speed and cost
reduction, as well as improved workflow harmony, with the aim of becoming
a top player in the market.
With respect to laser printers, we will strive to boost market share and
profitability by launching new products, centering on the high-volume
printers class.
OFFICE BUSINESS UNIT
The imageRUNNER ADVANCE C5255 is a
medium-to-high-speed MFD that offers en-
hanced productivity, image print quality,
and security together with much improved
operability thanks to a Quick Startup Mode.
The Océ VarioPrint 135, combines a new
Océ-developed engine with high-perfor-
mance Canon finishers and a scanner. The
two companies jointly developed this sys-
tem to meet a wide range of high-speed,
high-volume monochrome printing needs.
The imagePRESS C7010VPS, jointly de-
veloped with Océ, delivers high-image-
quality, high-precision printing that rivals
offset printing, with a printing speed of
up to 70 ppm for both color and mono-
chrome output.