Canon 2012 Annual Report Download - page 20

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Strategy BUSINESS UNITS Management System Financial Section
18
2012 TOPICS
OFFICE
BUSINESS UNIT

BUSINESS UNIT
imageRUNNER ADVANCE LINEUP NOW COMPLETE;
CORE MODELS UPGRADED
Canon is working to reinforce its lineup of office multifunction devices
(MFDs), and our imageRUNNER ADVANCE series is a cornerstone of this
lineup. In 2012, we launched the 4000 series of low- and medium-speed
monochrome MFDs to meet a diversity of needs, irrespective of office size.
Now complete, the imageRUNNER ADVANCE series features a broad lineup,
ranging from low- to high-speed devices, as well as both monochrome and
color offerings.
During the year, we also introduced second-generation versions of our
mainstay monochrome and color models, with improvements in such areas as
operability, productivity, and security. In addition, we raised their energy-sav-
ing performance through enhanced equipment management. This is achieved
through functions such as the high-speed start-up mode and automatic shut-
down of devices in the same network. Thanks to such initiatives, Canon won
the 2013 “Line of the Year” award for “Energy Efficiency” for its MFPs. The
newly created award was announced by Buyers Laboratory LLC (BLI), a world-
renowned independent analysis provider of document imaging products.
CANON WINS 2012 TECHNOLOGY AND
ENGINEERING EMMY® AWARD
In 2012, Canon made a full-fledged entry into the motion picture production mar-
ket with its Cinema EOS System. As the first step, the Company unveiled the EOS
C300 digital cinema camera, capable of reproducing beautiful images close to those
of 35mm motion picture film. The camera incorporates a Canon-developed large-
format CMOS image sensor that is the same size as a super 35mm motion picture
frame. Since then, we added to our lineup the EOS C500 digital cinema camera,
which adopts the same large-format CMOS sensor and meets the 4K standard.
Canon is continually working to improve image capture technologies to meet the
ever-increasing needs of the motion picture and television production markets.
Our work on CMOS sensors used in the Cinema EOS System has been highly
acclaimed as a breakthrough in technology that makes a significant contri-
bution to broadcast technology development. As a result, Canon received
a Technology and Engineering Emmy® Award in 2012 from the National
Academy of Television Arts & Sciences, in the category of Improvements
to Large Format CMOS Imagers for Use in High Definition Broadcast Video
Cameras. This recognition came just a year after the product launch in the U.S.
Emmy® and the Emmy statuette are the trademark property of the Academy of Television Arts &
Sciences (ATAS) / the National Academy of Television Arts & Sciences (NATAS)
imageRUNNER ADVANCE C2230
The 64th Annual Technology &
Engineering Emmy® Awards