Canon 2012 Annual Report Download - page 33

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31
CORPORATE SOCIAL RESPONSIBILITY
guidelines for carbon footprint quantification and communication that is
expected to become an international standard in 2013. Canon will continue
pursuing CFP initiatives in its ongoing quest to understand and minimize
the environmental impact of its activities across entire product lifecycles.
WWF
Canon Europe is a Conservation Imaging Partner of the World Wide Fund for
Nature (WWF) and supports its activities such as projects that raise aware-
ness of climate change in the Arctic.
In 2012, Canon Ambassador Thorsten Milse, a professional photogra-
pher, accompanied and worked with a team of WWF experts and scientists
in the Last Ice Area expedition. He also dedicated his time to documenting
the Arctic environment to raise awareness of the need for protection. Canon
Europe renewed this partnership until 2014. Canon and WWF share the hope
that the power of images will expose the state of the environment in the rap-
idly changing Arctic landscape.
Wildlife Protection in Yellowstone National Park
Canon U.S.A. supports “Eyes on Yellowstone,” an educational and research
program to manage and protect endangered wildlife species and promote
education at Yellowstone National Park. Canon’s imaging equipment has
been used to monitor the lives of animals, create a video library, and gather
information since 1995.
SOCIAL CONTRIBUTION ACTIVITIES
Canon conducts wide-ranging social contribution activities in all parts of the
world, as a “good corporate citizen.”
Third Assistance Program Decided by the Canon Foundation
The Canon Foundation was established with the aim of contributing to the
lasting prosperity of human society and the welfare of mankind. It has desig-
nated research assistance programs in two domains: “Creation of industrial
infrastructure” (contributing to industrial development) and “Pursuit of ide-
als” (targeting improved human wisdom.) In 2012, the Foundation decided
on its third research assistance program, covering 17 specific projects.
The Tsuzuri Project
Canon and the non-profit organization Kyoto Culture Association jointly pro-
mote a project called the “Tsuzuri Project” (Official title: Cultural Heritage
Inheritance Project.) The aim of the project is to preserve original cultural assets
while maximizing the effective use of high-resolution facsimiles of cultural
Canon Europe is working with World
Wide Fund for Nature (WWF) as a Con-
servation Imaging Partner with the aim
of restoring and forestalling destruction
of the earth’s natural environment and
creating a future where people and na-
ture can coexist in harmony.
©Thorsten Milse, Canon Ambassador
The “Eyes on Yellowstone” program re-
leases videos of wildlife in their natural
environment online. These videos are
used to educate children around the world.