Canon 2012 Annual Report Download - page 30

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Strategy Business Units MANAGEMENT SYSTEM Financial Section
28
SALES & MARKETING
Canon reinforces its sales and marketing capabilities by providing innovative products and
advanced solutions tailored to meet the characteristics of each region.
At the San Francisco showroom, recently opened by Canon Solutions America, Inc., visitors can experience a wide range of Canon products through
displays and demonstrations of input to output devices such as office multifunction devices. In addition, workshops and classes of photography and
photo printing are offered.
GENERAL REVIEW
In all existing core businesses, Canon is strengthening its sales, marketing,
and service capabilities by responding to actual conditions based on analyses
of the features of each region.
In 2012, Canon sought to tap markets in China’s regional cities, and also
focused on upgrading its sales bases in India and other emerging nations.
In the office equipment sector, we forged strongly ahead with our strategy
of integrating Canon’s regional sales companies with the sales subsidiaries
of Océ. This enabled us to offer a broad range of printing solutions. We also
worked to bolster sales while expediting efforts to deliver advanced solutions
and services that raise productivity.
For consumers, we launched products tailored to the market needs
of specific countries and regions while taking steps to reinforce sales in
emerging nations, with the aim of achieving sales expansion in excess of
economic growth.
Composition of Sales by Region
Net Sales
¥3,479.8
billion
The Americas
27.0%
¥939.9 billion
Europe
29.1%
¥1,014.0 billion
Japan
20.7%
¥720.3 billion
Asia and Oceania
23.2%
¥805.6 billion