Canon 2012 Annual Report Download - page 17

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15
its price range. Moreover, amid a very positive reception for the Cinema EOS
System in the motion picture production industry, we added products sup-
porting 4K resolution, including the EOS C500 Digital Cinema Camera, to
our lineup.
In broadcast equipment, Canon enjoyed greater demand from domes-
tic broadcasters and received numerous inquiries in Europe associated
with large-scale sporting events. Accordingly, sales of broadcast equipment
increased in 2012, driven by the DIGISUPER 95 field zoom lens.
Demand for inkjet printers declined in 2012, impacted by economic reces-
sion. Nevertheless, Canon swiftly recovered from the situation in Thailand,
where flooding had caused shortages in supplies. Specifically, we focused on
expanding sales centered on new products, such as the PIXMA PRO series (the
lineup of which is now complete) and the PIXMA MG6300 series. As a result,
we reported a year-on-year increase in sales volume despite a difficult market
environment.
In large format inkjet printers, we reported a steady rise in sales volume,
thanks largely to new models targeting the graphic arts community. To
broaden our business domain, we unveiled DreamLabo 5000, a commercial
photo printer.
As a result, sales at the Imaging System Business Unit increased 7.2%, to
¥1,406.0 billion.
2013 INITIATIVES
The market for interchangeable-lens digital cameras is expected to grow
around 10% annually for the foreseeable future. In this context, Canon
plans to maintain its strong competitiveness and become the overwhelm-
ing No. 1 player.
Amid dramatic market changes caused by the proliferation of smart-
phones and other devices, Canon will promote a photography culture based
on unique perspectives in order to always stay one step ahead and provide
forms of enjoyment for users. Here, we will deploy our deep knowledge of
photography culture combined with our expertise in input/output devices.
In compact digital cameras, we will utilize our image processing technol-
ogies amassed to date to create new levels of value. With respect to inkjet
printers, we will make full use of our broad lineup, from personal-use to
professional models, to achieve further growth in sales volume.
In addition, Canon will focus on broadening sales of DreamLabo 5000,
a commercial photo printer launched to address the growing retail photo
market. As for large format inkjet printers, we will seek to further boost
sales by offering a comprehensive lineup.
IMAGING SYSTEM BUSINESS UNIT
The EOS 5D Mark III, with a newly de-
veloped CMOS image sensor and image
processor, boasts outstanding image
quality suitable for creating professional-
like still image compositions and movies.
The EOS Rebel T4i (EOS 650D in some
areas) is an entry-level, interchange-
able-lens digital camera that delivers
much enhanced autofocus performance
for both still pictures and video and
improved capabilities for high-speed
continuous shooting and image quality.
The PIXMA MG6300 Series of home-use
inkjet printers offers easy operability with
features like advanced wireless printing
and a touch panel, together with a cutting-
edge design.