Canon 2012 Annual Report Download - page 10

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08 STRATEGY Business Units Management System Financial Section
Russia
India
China
Middle
East
Africa
Brazil
•Introduce฀Products฀and฀
Merchandise฀that฀Suit฀
Emerging฀Markets
•Strengthen฀Sales฀Channel฀
and฀Structure
Achieve฀Growth฀that฀
Exceeds฀Economic฀
Expansion฀in฀Each฀Country
Capturing Growth in Emerging Markets
Managers from Group companies worldwide gather at the Canon
Global Management Institute in Japan to study corporate strategies
and engage in cross-cultural exchanges.
STRATEGY 4
We are also comprehensively reinforcing our global
sales capabilities in a proactive manner, particularly in
emerging nations. In China, for example, we are work-
ing hard to tap markets in regional cities, and in 2012
the number of sales bases in China increased from 21 to
31. The importance of strengthening our sales power in
emerging nations outside of China is also growing. At
the top of the list is India, where we fortified our sales
system by switching our distribution channels from an
agency-based sales approach to direct sales. We are also
focusing on the development of Canon-brand shops in
India. In 2012, we opened 43 such outlets, with plans
to increase the number to 300 by 2014. Meanwhile, in
Russia, which joined the World Trade Organization
(WTO) in August 2012, we are also working to reinforce
our sales activities.
Brazil is the world’s third-largest market for com-
pact digital cameras, but import taxes have a major
impact on competitiveness. For this reason, in July 2013
we plan to start local production in the city of Manaus,
which will enhance our sales appeal in the country.
STRATEGY 5
In addition to fulfilling our social responsibilities to
the natural environment, Canon strives to become
a company that simultaneously achieves progres-
sive corporate growth and protects the environment.
Committed to building the foundations of an envi-
ronmentally advanced corporation, we are working to
minimize the environmental impact of our operations
and cut carbon dioxide emissions while raising the
performance of our products. Initiatives here include
developing energy-saving technologies and materials
with low environmental burden. In 1990, we launched
our Toner Cartridge Collection and Recycling Program
and now carry out the localized recycling of cartridges
in the United States, Japan, China and France. In 1996,
we also started a collection service in Japan for used ink
cartridges, and this program has since been expanded
to include Asia, Oceania, North America and Europe.
STRATEGY 6
In order to ensure that Canon develops as a truly excel-
lent global company worthy of admiration and respect