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FINANCIAL OVERVIEW 39
SALES BY SEGMENT
Thousands of
Millions of yen U.S. dollars
2012 change 2011 change 2010 2012
Office ¥ 1,757,575 -8.4% ¥ 1,917,943 -3.5% ¥ 1,987,269 $ 20,202,011
Imaging System 1,405,971 +7.2% 1,312,044 -5.7% 1,391,327 16,160,586
Industry and Others 407,840 -3.1% 420,863 -2.8% 432,958 4,687,816
Eliminations
(91,598) — (93,417) — (104,653) (1,052,850)
Total ¥ 3,479,788 -2.2% ¥ 3,557,433 -4.0% ¥ 3,706,901 $ 39,997,563
Sales by Segment
(Millions of yen)
Office Business Unit
Imaging System
Business Unit
Industry and Others
Business Unit
Eliminations
5,000,000
4,000,000
3,000,000
2,000,000
1,000,000
0
20122011201020092008
3,706,901
3,557,433
3,479,788
3,209,201
4,094,161
Sales by Geographic Area
(Millions of yen)
Japan
Americas
Europe
Asia and Oceania
5,000,000
4,000,000
3,000,000
2,000,000
1,000,000
0
20122011201020092008
3,706,901
3,557,433
3,479,788
3,209,201
4,094,161
Operating profit
Operating profit in fiscal 2012 decreased 14.3% to a total of
¥323,856 million (U.S.$3,722 million) from fiscal 2011. The
ratio of operating profit to net sales decreased 1.3% to 9.3%
from fiscal 2011.
Other income (deductions)
Other income (deductions) for fiscal 2012 achieved a
turnaround of ¥22,248 million (U.S.$256 million), owing pri-
marily to an improvement in foreign currency exchange gain.
Income before income taxes
Income before income taxes in fiscal 2012 was ¥342,557 mil-
lion (U.S.$3,937 million) a decrease of 8.5% from fiscal 2011,
and constituted 9.8% of net sales.
Income taxes
Provision for income taxes in fiscal 2012 decreased by ¥10,303
million (U.S.$118 million) from fiscal 2011. The effective tax
rate during fiscal 2012 remained consistent with fiscal 2011.
The effective tax rate for fiscal 2012 was 32.1%, which was
lower than the statutory tax rate in Japan. This was mainly
due to the increase in tax credit for R&D expenses.
Net income attributable to Canon Inc.
As a result, net income attributable to Canon Inc. in fiscal
2012 decreased by 9.7% to ¥224,564 million (U.S.$2,581 mil-
lion), which represents 6.5% of net sales.
Segment information
Canon divides its businesses into three segments: the Office
Business Unit, the Imaging System Business Unit and the
Industry and Others Business Unit.
•The Office Business Unit mainly includes Office MFDs /
Office copying machines / Personal-use copying machines /
Laser MFDs / Laser printers / Digital production printing sys-
tems / High speed continuous feed printers / Wide-format
printers / Document solution
•The Imaging System Business Unit* mainly includes
Interchangeable-lens digital cameras / Compact digital
cameras / Digital camcorders / Digital cinema cameras /
Interchangeable lenses / Inkjet printers / Large-format ink-
jet printers / Commercial photo printers / Image scanners /
Broadcast equipment / Calculators
•The Industry and Others Business Unit mainly includes
Semiconductor lithography equipment / FPD lithogra-
phy equipment / Digital radiography systems / Ophthalmic
equipment / Vacuum thin-film deposition equipment /
Organic LED panel manufacturing equipment / Micromotors
/ Computers / Handy terminals / Document scanners
* The “Consumer Business Unit” has been renamed the “Imaging System
Business Unit” to be more consistent with its strategy to expand the busi-
ness. This change in segment description has no impact on any financial
information of this segment.
Sales by segment
Please refer to the table of sales by segment in Note 23 of the Notes to Consolidated Financial Statements.
Canon’s sales by segment are summarized as follows: