Canon 2012 Annual Report Download - page 32

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Strategy Business Units MANAGEMENT SYSTEM Financial Section
30
CORPORATE SOCIAL RESPONSIBILITY
Canon is promoting CSR activities with the aim of becoming a truly excellent global
corporation that is admired and respected the world over.
Canon Marketing (Thailand) Co., Ltd. has donated 29 electricity-generating wind turbines to schools across Thailand since it initiated the “Clean
Energy for Green World” project in 2008.
CANON’S BASIC APPROACH TO CSR
Canon recognizes that its corporate activities are supported by the develop-
ment of society as a whole, and contributes to the realization of a better society
as a good corporate citizen, effectively leveraging its advanced technological
strengths, global business deployment, and diverse, specialized human resources.
ENVIRONMENTAL ACTIVITIES
In line with “Action for Green,” the Canon Environmental Vision, Canon
strives to support both enriched lifestyles and the global environment.
In 2012, nine models among Canon’s imageRUNNER ADVANCE series were
approved under the CFP (Carbon Footprint of Products) Communication
Program, operated by the Japan Environmental Management Association
for Industry (JEMAI.) They were the first office multifunction devices to be
approved under the program. The aim of the program is to allow “visualiza-
tion” of the amount of greenhouse gas emitted over the entire lifecycle of
products or services, from raw materials acquisition to disposal and/or recy-
cling. The program also complies with ISO 14067, a set of requirements and
Canon led the industry in launching a
recycling program in Japan for ink car-
tridges in 1996 and has expanded the
program’s coverage area in the years
since then.