Canon 2009 Annual Report Download - page 51

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49
Sales by segment
Please refer to the table of sales by segment in Note 22 of the Notes to Consolidated Financial Statements.
Canon’s sales by segment are summarized as follows:
SALES BY SEGMENT
Millions of yen
Thousands of
U.S. dollars
2009 change 2008 change 2007 2009
Offi ce ¥1,645,076 –26.8% ¥2,246,609 –9.3% ¥2,477,518 $17,881,261
Consumer 1,301,160 –10.6 1,456,075 –8.3 1,587,952 14,143,043
Industry and Others 357,998 –31.5 522,405 –5.0 549,983 3,891,283
Eliminations (95,033) — (130,928) — (134,107) (1,032,967)
Total ¥3,209,201 –21.6% ¥4,094,161 –8.6% ¥4,481,346 $34,882,620
5,000,000
0
5,000,000
4,000,000
3,000,000
2,000,000
1,000,000
4,000,000
3,000,000
2,000,000
1,000,000
0
05 06 07 08 09 05 06 07 08 09
Office Business Unit
Consumer Business Unit
Industry and Others Business Unit
Eliminations
Japan
Americas
Europe
Other areas
Sales by Segment
(Millions of yen)
Sales by Geographic Area
(Millions of yen)
4,094,161
3,209,201
4,094,161
3,209,201
3,754,191
4,156,759
4,481,346
3,754,191
4,156,759
4,481,346
Segment information
The Company adopted guidance for segment reporting in accor-
dance with U.S. GAAP in the year ending December 31, 2009.
See Note 22 of the Notes to Consolidated Financial Statements
for further details.
Canon divides its businesses into three segments: the Offi ce
Business Unit, the Consumer Business Unit and the Industry and
Others Business Unit.
• The Offi ce Business Unit mainly includes offi ce network dig-
ital MFDs, color network digital MFDs, offi ce copying
machines, personal-use copying machines, full-color copying
machines, laser printers and large format inkjet printers.
• The Consumer Business Unit mainly includes digital SLR
cameras, compact digital cameras, interchangeable lenses,
digital video camcorders, inkjet multifunction peripherals,
single function inkjet printers, image scanners and broadcast-
ing equipment.
• The Industry and Others Business Unit mainly includes
semiconductor production equipment, mirror projection mask
aligners for LCD panels, medical equipment, components,
computer information systems, document scanners and per-
sonal information products.
Canon AR09_FS_0325_ipc .indd 49 10.3.26 2:47:01 PM