Canon 2009 Annual Report Download - page 41

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39
To bolster sales and marketing activities and after-sales services related to its
inkjet printers in China, Canon moved its Chinese inkjet printer business
headquarters functions from Beijing to Shanghai on January 1, 2010. In line
with the headquarters transfer, Canon is bolstering its sales and marketing
operations in robustly developing coastal areas through the strengthening of
operational resources. Specifi cally, the Company is increasing its sales
personnel and accelerating investment in sales promotion.
Also, in an effort to expand its inkjet printer customer base, Canon is
strengthening marketing activities targeted at commercial users. At the same
time, the Company is working to improve the recognition of Canon-brand
inkjet printers in the Chinese market through vigorous advertising and
promotion activities.
In Focus—Inkjet Printer Marketing Strategy in China
and the economic recession.
Amid the severe business environment, Canon’s inkjet printer
business enhanced its sales volume and reinforced its sales
network, building on the high market reputation of its advanced
product technologies based on FINE technology* as well as
excellent product design.
The Company recorded
a sales volume increase in
the Americas and Asia.
Canon released the PIXMA
MX860 for offi ce use as well
as the PIXMA Pro9500 Mark
II and the PIXMA Pro9000
Mark II for professional and
advanced amateur users in the fi rst half of 2009. During the
second half of 2009, Canon refreshed the consumer product
lineup by introducing the PIXMA MP990, PIXMA MP640 and
PIXMA MP560 with various excellent functions, including wire-
less LAN, which has seen growing market needs.
With regard to scanners, Canon released such new products
as the CanoScan LiDE 700F while enhancing its sales and
marketing activities. These efforts enabled the Company to
accelerate global operations
and thereby maintain the
No. 1 position worldwide in
this product category.
* Full-photolithography Inkjet Nozzle
Engineering technology
(Millions of yen)(Millions of yen)
07 08 09
0
1,000,000
1,500,000
500,000
2,000,000
1,301,160
1,587,952
1,456,075
Sales Results
PIXMA MP640VIXIA HF21 (LEGRIA HF21 in some areas)
Canon is reinforcing its sales network in China.
PIXMA MP990 CanoScan LiDE 700F
CanonAR_事業別_0325ipc.indd 39 10.3.26 2:02:28 PM