Canon 2009 Annual Report Download - page 36

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34 CANON ANNUAL REPORT 2009
Fiscal 2009 Review—OFFICE BUSINESS UNIT
In addition to its superior functions and performance, the imageRUNNER ADVANCE
series boasts eco-friendly features. The application of on-demand fi xing technology
has realized zero power consumption by the fi xing unit when in standby mode. The
use of fl ame-retardant biomass plastics in exterior body parts not only reduces CO2
emissions over the series’ product lifecycles but also promotes environmental
awareness among users. Moreover, having adopted the in-house standards stricter
than the RoHS Directive,* Canon has minimized the use of lead- and cadmium-
containing materials.
Furthermore, Canon began shipping certain models in reusable boxes. Designed
in tandem with the series’ units, these durable boxes are shaped to minimize dead
space in transport containers. The use of the boxes thus helps reduce the environ-
mental burden of shipping.
In Focus—Environmentally Conscious imageRUNNER ADVANCE
In 2009, net sales in the Offi ce Business Unit totaled ¥1,645.1
billion, a decrease of 26.8% year on year. Global demand for
offi ce network MFDs—both color and monochrome prod-
ucts—decreased, even in Asia, where previously growth had
been rapid. Under such unfavorable conditions, Canon released
the imageRUNNER ADVANCE series, which showed strong
sales in the fourth quarter. In addition to its environmental
features, the series seamlessly accommodates clients’ existing IT
environments while boasting improved performance and
operability.
In line with such new product launches, Canon continued
to enhance its business structure in this segment. Moreover, the
Company worked to bolster and expand its offi ce solutions
business.
By product category, although sales of offi ce network
digital MFDs remained low in all regions, A4-models continued
to gain popularity and the
number of users switching
to color models increased.
Refl ecting the growing need
for the optimal manage-
ment and administration of
document input and output,
Canon released a range of
new, competitive MFDs in
2009. In the color product
category, which includes
the imageRUNNER AD-
VANCE series, the Color
imageRUNNER C2550 (iR
C2380i in some areas) saw
sales and market share
grow. In the A4-size color
multifunction printer (MFP) category, the Color imageRUNNER
1022/1022i (iR C1021i in some areas) performed robustly.
Through an alliance with HP announced in 2009, Canon has
reinforced proposals for client-specifi c, optimal offi ce systems
that improve productivity and cost effi ciency. In addition,
Canon initiated Canon MDS, a common global service for
effectively managing customers’ document input-output
environments and processes.
Sales of laser printers declined year on year. As a means to
improve its management quality, Canon strove to minimize its
laser printer inventories. Furthermore, the Company launched
new monochrome laser printers in the low-end range for use
by individuals and SOHOs as well as new color laser printers,
including the Color imageCLASS MF8050Cn/MF8350Cdn (i-
SENSYS MF8050Cn/MF8350Cdn in some areas).
The light production market for commercial printers is
expanding, particularly in the United States and Europe.
Color imageRUNNER C2550
(iR C2380i in some areas)
Color imageCLASS MF8050Cn
(i-SENSYS MF8050Cn in some areas)
imageRUNNER ADVANCE C7065
* EU Directive on the restriction of the use of certain hazardous substances in electrical and electronic equipment (2002/95/EC)
CanonAR_事業別_0325ipc.indd 34 10.3.26 4:49:07 PM