Canon 2009 Annual Report Download - page 28

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26 CANON ANNUAL REPORT 2009
CO2 emissions management at the imageRUNNER ADVANCE design stage
Returnable containers for imageRUNNER ADVANCE models
>> CORPORATE SOCIAL RESPONSIBILITY
On its way toward becoming an excellent global corporation, Canon continues to
contribute to the world’s sustainability.
Canon’s Basic Approach to CSR
Working to grow into a truly excellent global corporation under its
corporate philosophy, kyosei, Canon aspires to a society in which all
people—regardless of race, religion or culture—live and work
together for the common good into the future.
Environmental Activities
Pursuant to “Action for Green,” the Canon Environmental Vision
announced in 2009, we aim to balance corporate growth with
environmental activities. Canon is working to realize technological
innovation and, at the same time, improve its management quality,
thereby enhancing product performance and functions and minimiz-
ing the environmental burden of its products throughout their life
cycles. In this way, the Company is contributing to the establishment
of a society in which people enjoy affl uent lifestyles in a sound global
environment.
Environmental “Top Runner” imageRUNNER ADVANCE
Canon considers environmental aspects throughout the entire life
cycle of individual products. The imageRUNNER ADVANCE series of
color digital multifunction devices (MFDs) is packed with wide-
ranging environmental technologies, including Canon’s proprietary
on-demand fi xing technology, which helps reduce power consump-
tion in toner fi xing processes.
In addition to these environmental features, the series is the fi rst
family of Canon products for which CO2 management has been
conducted from the product planning stage. Based on assessments
made at the development stage, imageRUNNER ADVANCE’s life-
cycle CO2 emissions have been reduced signifi cantly. Meanwhile,
Canon pioneered the commercial use of a bio-based plastic, co-
developed with Toray Industries, Inc., featuring the highest-grade
fl ame retardance. The use of this plastic helps reduce CO2 emissions.
Also, standards in accordance with the RoHS Directive* have
been applied to the imageRUNNER ADVANCE series. In fact, in line
with its stricter in-house standards, Canon has refrained from using
lead- and cadmium-containing materials that are allowed under
CANON ENVIRONMENTAL VISION
Through technological innovation and improved management
effi ciency throughout all of its corporate activities, Canon aims to
achieve sustainable corporate growth while also realizing a society
that promotes both enriched lifestyles and the global environment.
To this end, Canon offers greater value using fewer resources
throughout the entire product lifecycle—Produce, Use, Recycle—to
achieve highly functional products
with minimal environmental burden.
Canon continues to expand these activities
with its customers and business partners.
Canon will contribute to a future that promotes both enrichment
and the environment through technological innovation.
CanonAR_0325_再校戻し_ipc.indd 26 10.3.26 2:42:20 PM