Canon 2009 Annual Report Download - page 16

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14 CANON ANNUAL REPORT 2009
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>> EXCELLENT GLOBAL CORPORATION PLAN
Canon launched the initial phase of its medium- and long-term Excellent Global
Corporation Plan in 1996. With this and each subsequent fi ve-year phase of the plan
incorporating specifi c, distinct strategies and targets, fi scal 2009 marked the penulti-
mate year of Phase III.
The Excellent Global Corporation Plan is founded upon a single
overarching goal: “In accordance with the philosophy of kyosei,
Canon will continue contributing to society through technological
innovation, aiming to be a corporation worthy of admiration and
respect worldwide.” Instrumental in keeping this goal fi rmly in
the Company’s sights are the fi ve key strategies for Phase III set
out below.
Having concentrated on keeping the goal in constant focus in
its corporate viewfi nder while promoting the key strategies,
Canon has tirelessly striven to enter the ranks of world’s top
100 companies in terms of key performance indicators. To that
end, under Phase I of the Excellent Global Corporation Plan, the
Company placed an emphasis on strengthening its fi nancial
health with a raft of wide-ranging business reforms. Specifi cally,
all-out efforts were made to entrench such policies as “total
optimization” and “focus on profi t” in conjunction with a busi-
ness selection and concentration process.
In Phase II, Canon used the robust fi nancial health secured
through the initiatives adopted in Phase I to act as a springboard
en route to becoming No.1 in all its major areas of business.
Refl ecting these efforts, sales and profi t grew steadily each year.
>>
>>
>>
>>
>>
5 Key Strategies
1. Achieving the overwhelming No.1 position worldwide in all current core businesses
2. Expanding business operations through diversifi cation
3. Identifying new business domains and accumulating required technologies
4. Establishing new production systems to sustain international competitiveness
5. Nurturing truly autonomous individuals and promoting effective corporate reforms
CanonAR_0325_再校戻し_ipc.indd 14 10.3.26 2:42:03 PM