Canon 2009 Annual Report Download - page 27

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25
Quick Response and Repair Center (QRC) in Shanghai
imagePRESS-based medical imaging solutions have been introduced at University MRI & Medical Imaging Centers in Florida, the United States.
In response to these conditions, Canon has consolidated its
European headquarters functions into Canon Europe Ltd. in
London, aiming to facilitate more effi cient decision making and
improve the quality of its regional sales and marketing activities.
In line with ongoing efforts to enhance its solutions business,
Canon Europa N.V. acquired a 17% stake in I.R.I.S. Group—a Belgian
company boasting an extensive portfolio of scanning technologies.
Asia and Oceania
Remaining relatively stable, the Asian economy is showing potential
for further growth. In Japan, sales totaled ¥702.3 billion, which
accounted for 21.9% of consolidated net sales. In Asia and Ocea-
nia excluding Japan, sales totaled ¥617.6 billion, 19.2% of consoli-
dated net sales.
Market conditions were extremely severe in Japan, particularly
for B to B businesses. However, aiming to bolster its solutions
business, Canon Marketing Japan Inc. continued to reorganize and
reinforce Group operations in 2009.
In such areas as China and India, sales soared despite the global
recession. Canon secured profi t and achieved growth in these
countries by strengthening its brand power through enhanced
communication. Canon’s business also grew steadily in various
other areas in Asia. As a new initiative in China, Canon pioneered
new sales channels, including Internet marketing and local distribu-
tors for certain products. We plan to expand our sales and servicing
bases in China and other Asian markets.
Canon Australia Pty. Ltd. is striving to expand its channel
coverage, develop business in uncultivated markets and improve
the effi ciency of business processes.
CanonAR_0325_再校戻し_ipc.indd 25 10.3.26 3:32:51 PM