Canon 2005 Annual Report Download - page 44

42
SALES BY REGION
Thousands of
Millions of yen U.S. dollars
2005 change 2004 change 2003 2005
Japan ¥ 856,205 +0.8% 849,734 +6.0% 801,400 $ 7,255,975
Americas 1,145,950 +8.2 1,059,425 +1.4 1,045,166 9,711,441
Europe 1,181,258 +8.0 1,093,295 +12.8 969,042 10,010,661
Other areas 570,778 +22.6 465,399 +21.7 382,464 4,837,101
Total ¥3,754,191 +8.3 3,467,853 +8.4 3,198,072 $31,815,178
Note: This summary of net sales by region of destination is determined by the location of the customer.
introduced models, including the PIXMA iP4200, the PIXMA
iP1600 in overseas markets, and high-speed all-in-one models
such as the PIXMA MP500, contributed to a stronger product
lineup, which also fueled sales growth in value terms.
Sales of business information products decreased 10.9%, to
¥104,255 million (U.S.$884 million) in fiscal 2005, mainly due
to the intentional curtailing of personal computer sales in the
domestic market.
Sales of cameras continued to achieve significant sales
growth of 15.2%, totaling ¥879,186 million (U.S.$7,451 mil-
lion). The continued strong demand for digital SLR cameras has
fueled robust growth, with the EOS DIGITAL REBEL XT,
launched in the first half of 2005, and the EOS 5D, launched in
the second half, recording particularly strong sales along with
continued healthy sales of the EOS 20D, launched in the previ-
ous period. This, in turn, has led to expanded sales of inter-
changeable lenses for SLR cameras. Sales of compact-model
digital cameras also continued to expand steadily, with healthy
demand for the PowerShot SD400 and PowerShot A520,
launched in the first half of 2005, as well as the PowerShot
SD550 and PowerShot SD450 models, introduced in the
second half. As a result, unit sales of digital cameras grew by
more than 20% compared with the previous year. Digital cam-
eras accounted for 72% and 69% and conventional film cam-
eras accounted for 17% and 16% of camera sales in fiscal
2005 and 2004, respectively. In the field of digital video cam-
corders, newly introduced Mini DV, DVD, and HDV models,
including the Optura 600, the DC20/10, and the XL H1 regis-
tered strong performances. Video camcorders accounted for
the remaining 11% and 15% of camera sales in fiscal 2005
and 2004, respectively. Sales of cameras constituted 23.4% of
consolidated net sales in fiscal 2005.
Sales of optical and other products increased 17.6%, to
¥372,604 million (U.S.$3,158 million). In the optical and other
products segment, demand for steppers, used in the produc-
tion of semiconductors, has continued to lag since the summer
of 2004, resulting in a drop in the number of units sold and,
consequently, a decrease in sales value. Sales of aligners, how-
ever, which are used in the production of LCD panels realized
notable growth in terms of both volume and value owing to
increased investments by LCD manufacturers in response to the
rapidly expanding LCD television market. Additionally, the
vacuum thin-film deposition and processing equipment pro-
duced by the Company’s newly consolidated subsidiaries con-
tributed to expanded sales. Sales of optical and other products
constituted 9.9% of consolidated net sales in fiscal 2005.
Sales by Region
A geographical analysis indicates that net sales in fiscal 2005
increased in every region.
In Japan, net sales increased by 0.8% in fiscal 2005 from
fiscal 2004. The results were mainly attributable to increased
sales of office imaging products, computer peripherals, and
digital cameras. Color network digital MFDs which include the
Color imageRUNNER (“iR”) C3170/2570 series, equipped with
a new high-speed image-processing chip, and the
iR C3220/2620 series lineup, have contributed to increased
sales of office imaging products.
In the Americas, net sales increased by 5.7% on a local cur-
rency basis, mainly due to increased sales of digital cameras,
and laser beam printers. Sales of digital cameras experienced
continued strong demand and benefited from the effect of
newly-launched products such as PowerShot-series models and
Canon’s digital SLR. On a yen basis, after accounting for the
appreciation of the yen against the U.S. dollar, net sales in the
Americas increased by 8.2%.
In Europe, net sales increased by 6.1% on a local currency
basis mainly due to increased sales of digital cameras and laser
beam printers. On a yen basis, after accounting for the depreci-
ation of the yen against the euro, net sales in Europe grew
8.0% in fiscal 2005.
Sales in other areas increased by 22.6% on a yen basis in
fiscal 2005, reflecting overall sales growth, particularly in digital
cameras and semiconductor equipment.
A summary of net sales by region is provided below: