Canon 2005 Annual Report Download - page 32

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30
CAMERAS
Canon is the world’s leading manufacturer of compact digital
cameras and digital single lens reflex (SLR) cameras. Canon’s 70
years of camera manufacturing know-how combined with its
advanced digital technologies has led to the Company’s success in
digital cameras.
Though prices in the industry continue to decline, Canon
introduces innovative, high-value-added products and reinforces its
brand strength. In 2005, Canon leaped to new heights in its No. 1
position in the global market for compact digital cameras. We have
also gained overwhelming dominance in digital SLR cameras by
expanding our lineup for users from beginners to advanced ama-
teurs and professionals, supporting significant sales growth. This
has accordingly led to strong sales of interchangeable lenses, with
cumulative production of lenses
topping 30 million in January 2006.
The new XL H1 high-definition (HD)
digital video camcorder also won
rapid praise from the market.
Canon continues to unveil appeal-
ing new models, develop exclusive
technologies and expand operations
to outpace and outclass competitors.
Canon independently develops and
manufactures energy-efficient CMOS
sensors with high-speed processing abilities. Our DIGIC II imaging
engine technology enables reproduction of natural colors through
instantaneous processing of high-resolution images. Our accumu-
lated optical technologies are applied to projectors and an array of
other products, enabling us to offer the utmost in image quality.
A key concept for our next stage of growth is “Renewing our
challenges,” through which we will continue to implement struc-
tural reforms and make further advances in leading-edge tech-
nologies. We plan to commence fully integrated production of
cameras by manufacturing lenses at Oita Canon, aiming to
increase efficiency and flexibility. We will accelerate development
times by strengthening simulation technologies, boost efficiency in
launching new products, reduce manufacturing costs and opti-
mize inventory levels through precise production and sales plans.
While providing speed and quality in response to changing user
needs, we will
enhance our lineup of
output devices such as
projectors and com-
pact photo printers,
and lead the digital
imaging world by
expanding compatibil-
ity with input devices.
Tsuneji Uchida
Chief Executive, Image Communication Products Operations
Interchangeable Lenses
EOS-1Ds Mark II
Canon will lead the digital
imaging world through its
wide array of input and
output devices.
XL H1