Canon 2005 Annual Report Download - page 33

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31
Fiscal 2005 Review
Sales in the cameras segment totaled
¥879 billion, a year-on-year increase
of 15.2%.
In compact digital cameras, Canon
attained record sales of around 15
million units. We introduced seven new
models in the PowerShot series,
meeting a broad range of picture-
taking styles through a diverse lineup.
In addition, we launched six new
models in the Digital ELPH (Digital IXUS
in some areas) series, renowned for
their stylish and compact design. These new models contributed to
steady sales growth.
Sales of Canon digital SLR cameras were robust worldwide,
rising more than 0.6 million units over 2004 to surpass 1.9 million
units. Canon remains the No. 1 choice of users through the
strength of its lineup, offering highly acclaimed models for begin-
ners and professionals alike. Canon introduced the EOS DIGITAL
REBEL XT (EOS 350D in some areas) entry-level model in the first
half, followed by the EOS 5D for advanced amateurs, as well as
the EOS-1D Mark II N.
Demand for digital video camcorders grew stronger in Europe
and Asia. Canon’s new models registered strong performances,
including the XL H1, a professional-class HD video camcorder, the
DC20 and DC10, Canon’s first DVD camcorders, and the
OPTURA600 (MVX4i in some areas), Canon’s first 4-megapixel
Mini DV camcorder.
We bolstered our presence in compact digital photo printers
by introducing the new SELPHY CP600 equipped with the DIGIC
II imaging engine, providing for
higher speed and image quality than
previous models.
In the LCD projector market,
Canon’s SX50 projector from the
liquid crystal on silicon (LCOS) genre
of projectors became a market leader
in the SXGA class (1,400 X 1,050
pixels). Powered by Canon’s exclusive
Aspectual Illumination System (AISYS)
optical engine for bright, brilliant
images, the SX50 has won numerous
awards around the globe.
900‚000
01 02 03 04 05
381,367
485,778
653,540
763,079
879,186
Sales Results:
Cameras
(Millions of yen)
0
Canon Future Technology
Intelligent Vision Systems
At Canon EXPO 2005, we demonstrated new face
identification and tracking technology and smile
detection features, technologies that broaden the
possibilities for future cameras. Canon’s Intelligent
Vision systems with powerful embedded intelligence
are able to distinguish faces and recognize facial
expressions. As the basic technology, we developed
original algorithms to detect localized features such as
eyes, mouth and facial contours.
We are also working on facial expression recognition
technologies offering high reliability despite changes in
facial size and angle. We hope to use such technologies
to help prevent missed photo opportunities. If recogni-
tion processes can be made faster and more energy-
efficient, they can potentially be employed in the “eyes”
of robots and other futuristic applications.
Canon will continue introducing functions that
enhance user-friendliness and enjoyment of the
picture-taking experience, and that hold potential for
expanded applications.
Intelligent Vision system
Our automated Intelligent Vision system
can distinguish faces and recognize facial
expressions, including smiles. The system’s
embedded intelligence can be programmed
to detect faces and automatically snap
a photo the instant a smile appears, and
pause when blinking eyes are detected.
REALiS SX50
(XEED SX50 in some areas)
EOS DIGITAL REBEL XT
(EOS 350D in some areas)