Barclays 2015 Annual Report Download - page 19

home.barclays/annualreport Barclays PLC Annual Report 2015 I 17
We measure
our progress and
performance both
in terms of our
stakeholders and
our business units
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How we are doing
The activity in our business units reflects our
progress in becoming the partner of choice…
The 2015 performance has been reported
in the business units that operated during
the year. With a change in structure for 2016,
an upcoming restatement document will
detail 2015 performance under the new
business units.
The following pages provide an insight into what each of the businesses
do, the products they provide and markets they serve, and how they
look to add value to Barclays’ business model.
How each of our businesses deliver the strategy will differ. For instance,
the majority of our colleagues in Personal and Corporate Banking work in
our distribution network whereas Africa Banking provides fundamental
banking infrastructure to a developing continent. Hence the contribution
of each of our businesses will differ to the overall Balanced Scorecard for
the Group, as seen on page 11. Therefore the metrics on the following
pages demonstrate how each of our businesses contribute in their own
individual way. Africa Banking contributes to the Balanced Scorecard of
the South African listed entity, Barclays Africa Group Limited.
Individual
Small and medium size businesses
Corporates
Financial institutions and Banks
Sovereigns and Institutions
Barclays Group: our 2015 structure, markets and customer type
Group structure Markets Customer type
Personal and Corporate Banking
See pages 18-19
 UK Retail
 Corporate Banking
 Wealth
Barclaycard
See pages 19-20
 UK cards
 US cards
 Card businesses in Europe
 Business Solutions
Africa Banking
See pages 21-22
 Retail and business banking, cards
 Corporate and investment banking
 Wealth and Investment Management, and Insurance
Investment Bank
See pages 22-23
 Markets
 Banking
 Research
Barclays Non-Core
See pages 24
 Principal non-strategic businesses
 Securities and loans, such as non-strategic
long dated corporate loans
 Derivatives impacted by regulation
Risk review Financial review Financial statements Shareholder information