Barclays 2015 Annual Report Download - page 11

home.barclays/annualreport Barclays PLC Annual Report 2015 I 09
For example, the scale of our Corporate Banking and Investment Bank
franchises serving large, multi-national companies and financial
institutions complements that of our market leading consumer
businesses across personal banking, wealth management and credit
cards. Similarly, our payments solutions offering to businesses and
consumers combines our Corporate Banking payments knowledge with
our Barclaycard merchant acquiring expertise.
Our international reach and scale mean we have the responsibility –
indeed the obligation – following our designation as a GSIB, to work
together with our regulators to help reduce risk in the industry and
provide a more sustainable banking landscape over the long term.
As a transatlantic Consumer, Corporate and
Investment bank Barclays offers a well-
balanced and integrated set of products and
services across personal, corporate and
investment banking, credit cards and wealth
management. We serve individuals, small and
large businesses, local authorities,
corporations, institutions and governments.
Barclays seeks to satisfy the needs of our customers and clients by
offering a well-rounded value proposition, focused on our core strengths,
particularly in our UK and US home markets, and thereby deliver a
diversified income stream and long-term sustainable returns.
Our business model has been simplified through actions taken over the
past two years. It provides us with a stable platform from which to
capitalise on the scale and diversity of our businesses and the quality,
character and relationships of our people.
The creation of Barclays UK and Barclays Corporate & International
further strengthens our value proposition and reinforces the resilient
business mix that we enjoy from having an appropriate balance across
consumer and wholesale revenue streams.
Our approach
…to better drive value creation
and sustainable stakeholder return…
A simplified business
model, creating value
by focusing on
our core strengths
Our approach creates value
for all our stakeholders and
delivers broader economic
benefits to society:
 superior service for customers
and clients internationally
 challenging, meaningful and
fulfilling careers for our people
in a values driven organisation
 long-term sustainable returns
for our investors, based on
diversification of income
streams and risk
management expertise
 employment and
growth in the
economies in which
we operate
 engagement with
governments and
society in general to
address social issues
and needs.
2. by providing
essential banking
services that our
customers need
across sectors, and
geographic regions
around the world…
3. generating income from
supplying these services in
various ways, such as net
interest margin, fees and
commissions…
1. We help create, grow
and protect wealth so that
individuals, corporations,
countries and wider
society can achieve their
ambitions…
4. and providing
sustainable returns
over the long term
for our shareholders,
while helping our
wider stakeholders
to realise their
ambitions
Risk review Financial review Financial statements Shareholder information