eBay 2007 Annual Report Download - page 13

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(excluding Rent.com, Shopping.com and eBay’s classified websites), while the fixed-price listing format accounted
for the remaining 40% of our 2007 GMV.
Auction-Style Listing Format
Our traditional auction-style format allows a seller to select a minimum price for opening bids, with the option
to set a reserve price for the item, which is the minimum price at which the seller is willing to sell the item. A seller
with appropriate feedback ratings can also sell in a “Multiple Item Auction” format, which allows a seller to sell
multiple identical items to the highest bidders.
Fixed-Price Listing Format
Our fixed-price format allows buyers and sellers to accelerate the transaction process rather than waiting for
the auction period to expire. Sellers with appropriate feedback ratings can choose to use the “Buy-It-Now” feature at
the time an item is listed, which allows sellers to name a price at which they would be willing to sell the item to a
buyer. Our Half.com subsidiary also provides a fixed-price, person-to-person online commerce platform that allows
people to buy and sell new and previously owned books, movies, music and games at discounted prices.
In addition, eBay Stores enable sellers to exhibit all of their listings in one place on our eBay platform and to
describe their respective businesses through customized pages. eBay Stores provides sellers with useful tools to
build, manage, promote and track their businesses. “Store Inventory Format” listings allow sellers to list items for a
minimum 30-day listing period at a lower insertion fee and higher final value fee than regular auction-style and
fixed-price listings. As of December 31, 2007, there were over 532,000 online storefronts established by users in
locations around the world.
Other Marketplaces Platforms and Services
Classifieds Websites
Our classifieds websites are available in hundreds of cities and regions around the world and are designed to
help people meet, share ideas and trade on a local level. Our classifieds websites include Kijiji, Gumtree.com,
LoQUo.com, OpusForum, Marktplaats.nl and mobile.de. In addition, we have a minority equity investment in
craigslist, Inc., which operates the craigslist classifieds websites around the world. Our classified websites are
monetized primarily through advertising.
Rent.com
Rent.com is a leading U.S. listing website in the rental housing industry. The website is designed to bring
apartment seekers and apartment managers together in an efficient manner. Landlords pay a fee to Rent.com for
renters who indicate that they have found their apartments through Rent.com.
Shopping.com
Shopping.com is a leading comparison shopping destination featuring products from thousands of merchants
across the Internet. Shopping.com offers one of the largest product catalogs on the Internet — searchable by
thousands of attributes — along with consumer product reviews through Epinions.com, which help users make
informed buying decisions. Retailers pay a fee to Shopping.com for shoppers directed to their sites by
Shopping.com.
StubHub
StubHub is a leading U.S. ticket marketplace, enabling fans to buy and sell tickets to a large selection of
sporting, concert, theater and other live entertainment events. StubHub provides a marketplace dedicated solely to
tickets and is designed to enable users to buy or sell their tickets in a secure, convenient and highly reliable
environment. Buyers and sellers pay fees to StubHub when tickets are bought and sold.
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