Whirlpool 2009 Annual Report Download - page 90

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S U S T A I N A B I L I T Y
A ‘ SM A R T’ A P P ROACH T O S AVI N G E N E R G Y A ND R E D U C I NG E M IS S IO NS
Energy consumption is one of the most pressing issues facing our global
society, and the demand continues to rise. We use energy to fuel our
transportation, light our businesses, heat our homes … and to operate
our appliances.
At Whirlpool Corporation, we are doing our part to create “smart”
energy-efficient appliances. Smart appliances, connected to a smart
electrical grid, can send and receive signals to and from energy utilities
and automatically modify energy consumption.
When household appliances, homes and communities connect to a smart
grid, smart appliances can easily and conveniently shift a portion of
household energy use to off-peak hours, drastically reducing peak energy
consumption without compromising core product performance and
keeping control in the hands of consumers.
That’s why, in 2009, we announced our commitment to make all of our
electronically controlled appliances — produced worldwide — capable of
receiving information from and responding to smart grids by 2015.
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