Whirlpool 2009 Annual Report Download - page 67

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CON S UM E R AWA R E N E S S, C O N S ID ER ATIO N, PR E FE R E N C E A ND LOYA LT Y
The Brastemp brand is consistently one of the most recognized appliance
brands throughout Brazil. This recognition comes from our long history
of originality and our reputation as an innovation pioneer. Today, the
Brastemp brand leads all major home appliance innovations within Brazil,
with products like the Gourmand line of stainless steel kitchen appliances.
Beyond just appliances, the Gourmand product line includes kitchen
accessories, such as cookware and utensils.
The Brastemp brand consistently surprises
con sumers through innovation, technology and
design. The Brastemp brand was the first to offer
appliances that could be customized according to
consumers’ preferences and needs.
B R A S T E M P
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