Whirlpool 2009 Annual Report Download - page 10

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Cash flow also remains a key priority. We remain focused on generating
solid free cash flow during 2010 as we manage to more stable consumer
demand levels in developed markets.
We expect to continue to strengthen our market position by providing a
strong value to our trade customers and consumers through our branded
product innovations. Our pipeline of new product innovations remains
strong, and we are accelerating the number of new products we will bring
to market in 2010. Highlights of our new product innovations are shown
throughout this report.
We will continue to invest in our business, as we did in 2009, funding
research and development and capital expenditures. These investments
are expected to deliver innovative products in every major category
around the world during the next 12 months and reflect the commitment
we have to bringing new consumer-relevant innovation to the market.
Innovation offers a sustainable competitive advantage for Whirlpool
Corporation as innovative products and services attract consumers to our
global portfolio of brands and generate higher margins.
One example is the new Whirlpool brand Vantage laundry pair that we will
introduce to the North American market later this year. The product
features LCD touch-screen controls and the industry’s first USB port,
which allows consumers to update and customize washing cycles and
other controls. Finally, the craftsmanship of this product is a leap forward
from the industry’s best-in-class models.
IN N OVAT I O N IN VE S T M E N T
0.0%
0.5%
1.0%
1.5%
2.0%
2.5%
3.0%
3.5%
(% to Sales)
R&D Capex
2.3%
2.7% 2.9%
3.2%
2008
2009
6