Whirlpool 2009 Annual Report Download - page 21

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At Whirlpool Corporation, we firmly believe innovation comes from
everyone, everywhere. Employees worldwide participate in innovation-
related activities resulting in new ideas, products and services. Our culture
of innovation enables us to deliver real, sustainable value to consumers in
ways never before seen in either the company or the home appliance
industry. This is why we increased our innovation investments in 2009, in
spite of the difficult marketplace environment. Innovation has always been
vital to our growth strategy of building strong brands, because
our innovative solutions enable us to build the relationships with our
consumers that keep them excited about what we’ll do next. And we
cannot wait to show them!
Discovering New Opportunities
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