Whirlpool 2003 Annual Report Download - page 9

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Please find page 9 of the 2003 Whirlpool annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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Since 1999, we’ve transformed Whirlpool Corporation from a product-focused company to a
customer-focused company by utilizing intensive consumer research to better understand the
lifestyles and needs of our customers. This research helps us enhance all of the factors that
influence customer loyalty, including brand advertising and awareness, product design and
innovations, the retail purchase experience and customer service. Based on this understanding,
Whirlpool has built a vibrant portfolio of global brands that connect with the customers we
serve. Customer loyalty is cemented when customers fully understand and closely identify with
our trusted brands. Our brand organizations in all global markets are continually striving to
improve the brand experience of our customers. All of our employees around the world play a
critical role in building loyalty to our brands by placing the needs of our customers at the
center of every effort, every day.
understanding customers, building brands
every home...everywhere