Whirlpool 2003 Annual Report Download - page 4

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2
The Whirlpool Super Easy Wash
front-loading clothes washer gives
consumers in China a variety of
washing options, including a large
load capacity. Every day, the
company’s global manufacturing,
marketing and distribution network
brings Whirlpool’s trusted brands to
the homes of loyal customers
everywhere.
Creating repeat customers everywhere
"This is my second Whirlpool washer," says Liu Xiao Lu, a
recently married systems specialist in Shanghai. Xiao Lu believed
her old Whirlpool washer was the best on the market and
that’s why, when she was choosing a new appliance, she
once again chose Whirlpool.
A careful shopper, Xiao Lu says, "I compared the other
models, and I think this one continues to be the very best,
both for price and functions. I like a washer that can wash a
lot of clothes and wash them clean, and I know this
Whirlpool washer will do that."
Customer: Liu Xiao Lu
Location: Shanghai, China
Occupation: Enterprise Resource Planning
(ERP) Core Team Member