Whirlpool 2003 Annual Report Download - page 7

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Please find page 7 of the 2003 Whirlpool annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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The constant process of innovation at Whirlpool Corporation is focused directly on our
customers, utilizing extensive customer research and the diversity of our people to gather a
wealth of ideas that could translate into real business opportunities. By developing innovative
ideas into unique products and solutions that customers value and competitors cannot match,
we build customer loyalty and achieve higher sales and profitability. Innovation leads to greater
customer loyalty by helping our brands exceed the expectations of our customers and establish
emotional connections that endure. In many cases, customers are willing to pay a premium for
innovative products that create value. We also use innovation to open up new opportunities in
both mature and emerging markets. Our global organization is providing the resources and
processes that are helping to create innovation that delivers true value and relevancy
to our customers and their families in homes everywhere.
every home...everywhere
the appeal of innovation