Whirlpool 2003 Annual Report Download - page 2

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KitchenAid launches the Pro Line series of major and
portable kitchen appliances with distinctive and
complementary designs, professional performance and
premium customer service. KitchenAid continues to
deliver unique solutions that appeal to cooking enthusiasts
in ways that are creating unmatched levels of loyalty
across generations.
KitchenAid loyalty passes on to a new generation
Ten-year-old Abby Vogt loves to cook. And Abby, who lives
with her parents and two older brothers in an 1887 renovated
Victorian located in a historic neighborhood in Illinois, relies
on the family’s KitchenAid appliances to prepare her culinary
creations.
"I guess my passion for cooking has rubbed off on her,"
says Abby’s mom, Peggy, referring to the family’s tradition of
cooking and baking together at home. "My KitchenAid
kitchen is part of the experience we share – the performance
is outstanding and the professional look and design of all the
appliances visually pulls everything together for me. I love it."
Customer: Peggy & Bob Vogt
Location: Oak Park, Illinois
Occupations: Peggy, billing manager; Bob, attorney