Whirlpool 2003 Annual Report Download - page 6

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4
The Consul Ideale clothes washer
applies innovative technology and
global design to deliver an
affordable automatic washer to
loyal customers in Brazil. Part of
the company’s “Innovation for
Everyone” initiative, the Consul
Ideale also is being exported to
first-time owners in Asia and
other emerging markets.
Innovation helps makes life easier
"Life imposes a fast rhythm, and we can’t waste time with
inconvenience and disappointments," says Claudia Fernandes
Coelho, an attorney in São Paulo, Brazil. "Our home is our
rest, and it’s where we dedicate precious moments to our
family. Because it is so efficient, the company’s Consul Ideale
clothes washer helps create this sense of well-being."
Coelho says her family has used Consul appliances for
generations. "They have amazing designs and are very
creative and modern. All these qualities were essential to me
when I chose them."
Customer: Claudia Fernandes Coelho & Raul Gotti, Jr.
Location: Santos, Brazil
Occupations: Claudia and Raul, attorneys