Vistaprint 2012 Annual Report Download - page 9
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5
Europe as a result. In North America and Asia Pacific, we primarily market our consumer-oriented products to our
existing base of micro business customers, many of whom also have a desire to purchase personalized products for
home and family use.
In fiscal 2012, we acquired Albumprinter Holding B.V. (“Albumprinter”), a leading provider of photo books
and other photo products to consumers in Europe as part of our strategy to build a foundation for future growth in
the home and family market. Photo books are a large and growing part of the market for personalized home and
family products in Europe. Prior to this acquisition we outsourced the production of photo books for Europe to a third
party.
Value for Customers
We provide our customers with the following benefits:
Low Prices and Small Quantities
We sell custom designed and manufactured products and services in quantities that are appropriate for
micro businesses, which can often be a single unit. At the same time, our high volume, highly automated production
facilities produce small quantity orders at low cost, allowing us to sell at low prices. Our manufacturing facilities
operate in a controlled environment as our quality assurance systems employ principles of world-class
manufacturing designed to ensure that we consistently deliver quality products.
Portfolios of Coordinated Marketing Products and Services
Our proprietary, web-based design software uses algorithms to easily and automatically create high quality,
personalized, professional looking designs from our portfolio of high quality photographic and illustration stock
images, thousands of layouts and templates, dozens of fonts and dozens of color schemes. Customers can also
easily incorporate their own uploaded photographs, logos or complete designs. Once a design is complete, we offer
our customers a range of matching products and related services, including signage, websites and email marketing,
business identity, direct mail services, apparel and promotional gifts.
Form 10-K