Vistaprint 2012 Annual Report Download - page 46

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42
more resources on the acquisition of new customers through the value of our offering and our broad-based
marketing efforts targeted at the mass market for micro business customers. As we have grown larger, our
acquisition focus has been supplemented with expanded retention efforts, such as email offers, customer
service, and expanding our product offering. Our unique active customer count has grown significantly over
the years, and we expect it will continue to grow as we see additional opportunity to drive both new
customer acquisitions as well as increased retention rates. A retained customer is any unique customer in a
specific period who has also purchased in any prior period.
• Average bookings per unique active customer. Average bookings per unique active customer is total
bookings, which represents the value of total customer orders received on our websites, for a given period
of time divided by the total number of unique active customers who purchased during that same period of
time. We seek to increase average bookings per unique active customer as a means of increasing revenue.
Average bookings per unique active customer are influenced by the frequency that a customer purchases
from us, the number of products and feature upgrades a customer purchases in a given period, as well as
the mix of tenured customers versus new customers within the unique active customer count, as tenured
customers tend to purchase more than new customers. Average bookings per unique active customer have
grown over a multi-year period, though they do sometimes fluctuate from one quarter to the next depending
upon the type of products we promote during a period and promotional discounts we offer. For example,
among other things, seasonal product offerings, such as holiday cards, can cause changes in bookings per
customer in our second fiscal quarter ended December 31.
Revenue for the fiscal year ended June 30, 2012 increased 25% to $1,020.3 million compared to the fiscal
year ended June 30, 2011, due to increases in sales across our product and service offerings, as well as across all
geographic segments, and our acquisitions of Albumprinter and Webs. The overall growth during this period was
driven by increases in the number of unique active customers, which grew by 26% to approximately 14.4 million.
This was driven by both new customer additions and repeat customers. Excluding the effect of acquisitions, new
customer additions during the year ended June 30, 2012 grew 27% to approximately 9.4 million. The stronger
U.S. dollar negatively impacted our revenue growth by an estimated 60 basis points in the fiscal year ended
June 30, 2012, as compared to the fiscal year ended June 30, 2011.
Revenue increased 22% to $817.0 million, from fiscal 2010 to fiscal 2011, primarily due to increases in
sales across our product and service offerings, as well as across geographies. The overall growth during this period
was driven by increases in unique active customers, which grew by 19% to approximately 11.4 million. This was
influenced by growth in new customer additions, which grew 16% to approximately 7.4 million. The weaker
U.S. dollar positively impacted our revenue growth by an estimated 40 basis points in the fiscal year ended June 30,
2011, over the same period.