Vistaprint 2012 Annual Report Download - page 47

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43
In addition to the drivers of our annual revenue performance, we monitor unique active customers and average
bookings per unique active customer on a trailing twelve-month basis. The following table summarizes our
operational revenue metrics, excluding acquisitions, for the years ended June 30, 2012, 2011 and 2010:
Year Ended June 30,
2012 2011 % Increase/
(Decrease)
Unique active customers . . . . . . . . . . . . . . . . . . . . . . . . . . . 14.4 million 11.4 million 26 %
New customers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9.4 million 7.4 million 27 %
Retained customers . . . . . . . . . . . . . . . . . . . . . . . . . . . 5.0 million 4.0 million 25 %
Average bookings per unique active customer . . . . . . . . . . $ 68 $ 72 (6)%
New customers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $51$55 (7)%
Retained customers . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 99 $ 100 (1)%
Year Ended June 30,
2011 2010 % Increase
Unique active customers . . . . . . . . . . . . . . . . . . . . . . . . . . . 11.4 million 9.6 million 19 %
New customers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7.4 million 6.4 million 16 %
Retained customers . . . . . . . . . . . . . . . . . . . . . . . . . . . 4.0 million 3.2 million 25 %
Average bookings per unique active customer . . . . . . . . . . $ 72 $ 70 3 %
New customers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $55$54 2%
Retained customers . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 100 $ 99 1%
Total revenue by geographic segment for the fiscal years ended June 30, 2012, 2011 and 2010 are shown
in the following tables:
In thousands
Year Ended June 30, %
Currency
Impact:
Constant-
Currency
Constant-
Currency
Organic
2012 2011 Change
(Favorable)/
Unfavorable
Revenue
Growth (1)
Impact of
Acquisitions
Revenue
Growth (1)
North America . . . . . . . . . . . . . $ 543,860 $ 452,770 20% —% 20% (1)% 19%
Europe . . . . . . . . . . . . . . . . . . 415,213 321,716 29% 2% 31% (13)% 18%
Asia Pacific . . . . . . . . . . . . . . . 61,196 42,523 44% (6)% 38% —% 38%
Total revenue . . . . . . . . . . . . . $ 1,020,269 $ 817,009 25% — 25% (5)% 20%
Year Ended June 30, %
Currency
Impact:
Constant-
Currency
Constant-
Currency
Organic
2011 2010 Change
(Favorable)/
Unfavorable
Revenue
Growth (1)
Impact of
Acquisitions
Revenue
Growth (1)
North America . . . . . . . . . . . . . $ 452,770 $ 384,034 18% —% 18% n/a 18%
Europe . . . . . . . . . . . . . . . . . . 321,716 258,534 24% 2% 26% n/a 26%
Asia Pacific . . . . . . . . . . . . . . . 42,523 27,467 55% (16)% 39% n/a 39%
Total revenue . . . . . . . . . . . . . $ 817,009 $ 670,035 22% —% 22% n/a 22%
___________________
(1) Constant-currency revenue growth, a non-GAAP financial measure, represents the change in total revenue between current and prior year
periods at constant-currency exchange rates by translating all non-U.S. dollar denominated revenue generated in the current period using the
prior year period’s average exchange rate for each currency to the U.S. dollar. Constant-currency organic revenue growth also excludes the
impact of revenue from acquisitions. We have provided this non-GAAP financial measure because we believe it provides meaningful
information regarding our results on a consistent and comparable basis for the periods presented. Management uses this non-GAAP
financial measure, in addition to GAAP financial measures, to evaluate our operating results. This non-GAAP financial measure should be
considered supplemental to and not a substitute for our reported financial results prepared in accordance with GAAP.
Form 10-K