Vistaprint 2012 Annual Report Download - page 13

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processing, downloadable files and contact forms. Our products include the following:
• The organic Internet-based website tool by which customers have the ability to personalize their website
through the use of the hundreds of different templates categorized by industry and style. Customers
seeking to improve their ranking among search engines can modify their content and search keywords
through a simple interface. This platform also provides customers with the option to self-manage e-mail
marketing solutions for their business.
• The Webs SiteBuilder tool is a "what-you-see-is-what-you-get' platform by which customers can customize
their websites through the use of a drag-and-drop interface to add rich content. This tool includes an
application platform enabling one-click additions of integrated apps like blogs, calendars, web stores, and
discussion forums. Customers can also use a simple theme designer to modify any theme to match their
brand.
Pagemodo offers small businesses an easy way to create a professional looking custom Facebook page.
Pagemodo allows customers to select from a variety of templates to create custom tabs for their Fanpage including
welcome tabs, lead capture tabs, video tabs, and more. Pagemodo also offers a template driven cover image
designer that lets customers create cover images for their Facebook pages through a simple click and edit interface.
Pre-Press and Print Production Technologies
Our pre-production and production technologies efficiently process and aggregate customer orders,
prepare orders for high-quality production and manage production, addressing and shipment of these orders.
DrawDocs is our automated pre-printing press technology that prepares customer documents received over
the Internet for high-resolution printing. DrawDocs ensures that the high-resolution press-ready version of the
customer’s design will produce a product that matches the graphic design that was displayed in the customer’s
Internet browser.
Our VistaBridge technology allows us to efficiently store, process and aggregate tens of thousands of
Internet orders every day. The system automates the workflow into our high-volume production facilities by using
complex algorithms to aggregate pending individual print jobs having similar printing parameters and combine the
compatible orders into a single production run or set of homogenous production runs. The technology calculates the
optimal allocation of print orders that will result in the lowest production cost but still ensure on-time delivery. In our
fiscal year ended June 30, 2012 we fulfilled approximately 27.7 million orders, and orders often contain multiple
customized items, which can result in more than 100,000 individual stored items awaiting production. Our
aggregation software regularly scans these pending jobs and analyzes a variety of production characteristics,
including quantity, type and format of raw material, color versus black and white, single or double-sided print,
delivery date, shipping location, type of production system being used and type of product. For printed products, the
VistaBridge software then automatically aggregates orders with similar production characteristics from multiple
customers into a single document image that is transferred to either a digital press or to an automated plating
system that produces offset printing plates. For example, in the case of business cards being printed on large offset
presses, up to 143 separate customer orders can be simultaneously printed as a single aggregated print file.
Viper is our workflow and production management software for tracking and managing our worldwide
production facilities on a networked basis. Viper monitors and manages bar-code driven production batch and order
management, pick and pack operations, and addressing and shipping of orders.
Marketing Technologies
We use our marketing technologies to test changes to our websites and new product offers in order to
enhance our offerings and customer value proposition. In addition, we automatically generate and display additional
products incorporating the customer’s initial design, facilitating the cross-sale of related products and services.
Split Run Testing technology assigns our website visitors to test and control groups. Depending on the test
group to which a visitor is assigned, he or she can be shown slightly different versions of our website. This
technology permits us to evaluate changes to our websites on a relatively small but still statistically significant test
group prior to general release. We then use analytics software to correlate the changes on the site with the visitor’s
Form 10-K