Vistaprint 2012 Annual Report Download - page 12

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• Direct marketing expertise
We have developed a direct-to-customer solution using proprietary Internet-based software technologies to
market and merchandise our products and services to our customers as well as standardize, automate and
integrate the design and production process, from concept through finished product shipment and service delivery.
Our software can match and adapt graphic elements from one product format to another, which allows us to offer a
coordinated portfolio of products and services. Automation and integration allow us to provide high quality, custom
design products and services at affordable prices for the micro business or home and family.
As of June 30, 2012, we serve customers in more than 120 countries and we have approximately 30
localized websites serving countries in North America, Europe and Asia Pacific. In the year ended June 30, 2012,
we generated 53% of our revenues in North America, 41% in Europe and 6% from Asia Pacific. We have production
facilities in Canada, the Netherlands, and Australia and marketing offices in the United States, Spain, Australia and
India. In fiscal 2013, we are expanding our operations to include a leased production facility in India. Our
localization and language map content management system software facilitates our entry into new markets and
allows us to make changes to all of our localized websites with the same software and relatively simple,
standardized and low-cost procedures.
Proprietary Technology
We rely on our advanced proprietary technology to market to, attract and retain our customers, enable
customers to create graphic designs and place orders on our websites, and aggregate and produce multiple orders
from all over the world. This technology includes:
Design and Document Creation Technologies
Our design creation technologies enable customers, by themselves or together with the assistance of our
design support staff, to design and create high quality marketing materials from their homes or offices. Our
document model architecture and technology employs Internet-compatible data structures to define, process and
store product designs as a set of separately searchable, combinable and modifiable component elements. In
comparison to traditional document storage and presentation technologies, such as bitmap or PDFs, this
architecture provides significant advantages in storing, manipulating and modifying design elements, allowing us to
generate customized initial and later matching product design options automatically in real time.
Our auto-matching design software algorithmically generates customized product designs in real-time
based on key-word searches, enabling professional-looking graphic layouts to be easily and quickly created by
customers without graphic arts training.
VistaStudio is our product design and editing software suite that is downloaded to our customer’s computer
from our server and runs in the customer’s browser. This browser-based software provides real-time client-side
editing capabilities plus extensive system scalability. A wide variety of layouts, color schemes and fonts are provided
and an extensive selection of high quality photographs and illustrations are currently available for use by customers
in product design. Customers can also upload their own images and logos for incorporation into their product
designs.
Our Internet-based, remote, real-time, co-creativity and project management application and database
enables customers and our design agents to cooperatively design a product across the Internet in real-time, while
simultaneously engaging in voice communication.
Albumprinter Downloadable and Online Editors enable the creation of a wide range of photo products such
as calendars, canvas prints, and greeting cards through an intuitive user interface. These editors allow our
customers the choice of creating their personalized products on their own computer or utilizing their preferred
browser and enable functionality such as auto generated layouts, creation of content, and font selection. Various
upgrade options are available for each product.
Our website creation tools enable customers with limited or no technical skills to quickly design and layout
websites. Some features available to our customers include adding personal images, maps, electronic payment