Ubisoft 2014 Annual Report Download - page 51

Management Report
2014
46
The launch of a game below the standard required for it to fully realize its potential can negatively
impact the Company’s results.
Whether in the organization of its teams or ongoing research into improving development processes,
Ubisoft relies on the efficiency of its internal expertise and synergies between its studios in order to
anticipate these risks and alert the management teams as necessary.
1.7.1.4 RISKS ASSOCIATED WITH RECRUITING AND RETAINING TALENTED STAFF
The Group’s success largely depends on the talent and skills of its production and marketing teams in
a highly competitive international market. If the Group were no longer able to attract and retain new
talent, or were no longer capable of retaining or motivating its key employees, the Company’s growth
prospects and financial position could be affected.
The Company follows an active policy of recruitment, training and retention through the following
initiatives in particular:
 Company/university collaboration: strong relationships with the main universities in the various
countries where the Group operates
 Addition of collaborative tools and forums to encourage skills sharing
 Implementation of various high-level training programs for core production activities
All of the programs established by Human Resources at local and international levels are first and
foremost designed to attract, train, retain and motivate employees with strong technical and/or
managerial skills: development opportunities, share purchase plans, stock option plans, personal
development plans, etc.
1.7.1.5 RISKS ASSOCIATED WITH THE ACQUISITION AND INTEGRATION OF NEW
ENTITIES
The Company has a policy of expanding into new business lines, regularly reflected in the opening
and acquisition of new studios. The integration of these studios is critical for the Company’s success in
order to meet future growth targets.
In order to ensure that these new entities are integrated successfully, the Company has put in place a
number of solutions to support the teams. Similarly, the Company continues to develop the skills of its
administrative teams in order to limit financial, tax or legal risks.
A sound financial structure for the target company (net financial surplus and level of available equity)
is expected to minimize these risks.
The potential loss of key employees at the target company could have a negative impact on financial
performance. However, to date, Ubisoft has always proven capable of integrating acquired companies
into the Group.