Tucows 2015 Annual Report Download - page 66

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Domain Services include wholesale and retail domain name registration services; value added services and
portfolio services. We earn revenues primarily from the registration fees charged to resellers in connection with new,
renewed and transferred domain name registrations. In addition, we earn revenues from the sale of retail Internet domain
name registration and email services to individuals and small businesses; and by making our portfolio of domain names
available for sale or lease. Domain Services revenues are attributed to the country in which the contract originates,
primarily Canada.
Our primary distribution channel is a global network of more than 13,000 resellers in more than 100 countries
who typically provide their customers, the end-users of the Internet, with a critical component for establishing and
maintaining an online presence. Our primary focus is serving the needs of this network of resellers by providing superior
services, easy-to-use interfaces, proactive and attentive customer service, reseller-oriented technology and agile design and
development processes. We seek to provide superior customer service to our resellers by anticipating their business needs
and technical requirements. This includes providing easy-to-use interfaces that enable resellers to quickly and easily
integrate our services into their individual business processes, and offering brandable end-user interfaces that emphasize
simplicity and visual appeal. We also provide “second tier” support to our resellers by email and phone in the event
resellers experience issues or problems with our services. In addition, our Network Operating Center provides proactive
support to our resellers by monitoring all services and network infrastructure to address deficiencies before customer
services are impacted.
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