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TRUE VALUE 2013 ANNUAL REPORT 7
The new True Value will be prepared to lead the way. We’re determined to change
from a partner that provides tools to grow your business to one that can show you
how to grow your business. This fundamental shift at True Value starts at the top, and
we are very proud of the transformation of our leadership team to get this done.
A new direction, a new leadership team
To build the True Value we envision, we have brought a new generation of leaders to
the executive team: Ken Goodgame, our new senior vice president of Merchandising;
Abhinav Shukla, who became our new senior vice president and Chief Operating Officer;
and Tim Mills, who joined us to take the new position of senior vice president, Growth.
Ken brings a stellar background in supplier/manufacturing, wholesale cooperative and
big-box retailing to our team, with senior management experience at Ace, Techtronics
North America, Newell/Rubbermaid and The Home Depot. His mandate is to take our
product productivity to the next level.
Abhinav is an expert in distribution and logistics, with a distinguished career helping
Fortune 500 companies improve financial and operational performance as a senior
consultant for AlixPartners, Druker Capital and the Boston Consulting Group. Abhinav
will oversee the consolidation and management of our supply chain, distribution and
logistics functions.
Tim’s career spans executive positions in operations, sales and strategic development,
distribution, process excellence and customer service at industry leaders such as
HD Supply and Bankers Life and Casualty, among others. He is a Six Sigma black belt
who is here for one reason: Tim is skilled at teaching people how to improve retail
operations for profitable growth.
Together with our talented group
of long-standing executives, these
enthusiastic new leaders are
already making a difference in the
direction and pace of change at
True Value.
A new strategic plan
We’re in the midst of developing
a detailed strategic plan, focusing
first on establishing a deep
understanding of who we are, where we stand in the marketplace and what we can
become. We will leverage this knowledge with “break the box” thinking to leave the
status quo behind and create a plan that guides our future.
Our strategic plan will not be a binder that gathers dust on the bookshelf. It will be
a living, breathing roadmap that will both guide us and hold us accountable. It will
be a long-term plan, reviewed and refreshed every year. Many of you have already
participated in the exciting, energizing process of developing this plan —we are
looking forward to unveiling it later in 2014.
KEN GOODGAMETIM MILLS ABHINAV SHUKLA