True Value 2013 Annual Report Download - page 24

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22 TRUE VALUE 2013 ANNUAL REPORT
True
partners.
“Our relationship with True
Value goes back to our
founder in the 1950s. At
Weber, we take great pride
in our mutual success since
that time.”
DALE WYTIAZ, PRESIDENT, WEBER AMERICAS
True Value’s assortment of
Weber products is among the
deepest in North America.
Weber’s commitment to customer
experience is perfectly aligned
with where we’re going.
The Weber brand is an icon, synonymous
with quality and category leadership.
But quality is only part of the story. “Our
mission is to make sure the consumer
experiences joy and satisfaction every
time he or she uses our product,” says
Dale Wytiaz, President–Americas,
Weber-Stephen Products LLC, “That
drives our focus on the experience. When
it’s rewarding and inspirational, they tell
their friends.”
Wytiaz speaks of Weber’s total
commitment to the True Value
relationship. “We strive to be flexible
and collaborative,” he says. “We deliver
value a variety of ways, from product
exclusives to partnering at the co-op
level on promotions to customized
service to all retailers.” Growth in North
America? “It’s all about helping our
retailers grow,” says Wytiaz.
The perfect partner for the new
True Value.
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