True Value 2013 Annual Report Download - page 14

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Please find page 14 of the 2013 True Value annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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BEHIND EVERY PROJECT
IS A TRUE VALUE.
Our loyal customers have supported True
Value for years. As we serve them, we’re
expanding our reach to a new generation we
call “Young Achievers.” They’re active and
hands-on, median age 31, and they’re buying
their first homes. A perfect group to take
True Value into the future.
Instead of following the pack and emphasizing
the rational side in branding—the products
and advice we offer—our new brand strategy
creates a deeper connection by capturing a
powerful emotion: the satisfaction of a job
well done.
12 TRUE VALUE 2013 ANNUAL REPORT