True Value 2013 Annual Report Download - page 22

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20 TRUE VALUE 2013 ANNUAL REPORT
First
mover.
“Retail is very challenging.
Lots of detail, lots of
change. The constant
question is ‘what’s next?’
True Value provides
answers that help us keep
first-mover advantage.”
ANDREA COY, RAPID TRUE VALUE
RETAILERS
Rapid True Value is a hardware
leader with 10 locations across
Jamaica. From large stores in
urban areas to smaller ones
in rural towns, no one else has
Rapid’s reach.
Rapid True Value operates in a wide
variety of markets, serves a wide
variety of customers and has a wide
variety of competitors. No one has
their geographic reach or breadth
of product selection. Because the
Jamaican economy is not growing,
Rapid True Value must grow by taking
market share.
“We must be innovative,” says
Andrea Coy, Chief Executive Officer
of the retailer. “We must provide
the latest products. But even more
important, we must provide solutions.
That means different things to
different customers.” From supplying
contractors to helping a decidedly
non-DIY individual complete a project,
everything Andrea’s team does is
to serve the customer better than
the competition.
Just like the new True Value.