True Value 2013 Annual Report Download - page 16

Download and view the complete annual report

Please find page 16 of the 2013 True Value annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 32

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32

14 TRUE VALUE 2013 ANNUAL REPORT
Our way.
“We‘re very independent.
We have our own systems.
Working with True Value
gives us the flexibility to do
it our way. They’ve been a
really solid partner.”
GREG COLE, COLE’S HARDWARE
With 11 locations, Cole’s Hardware
is thriving. Fourth-generation
owners Bo and Greg Cole have
built the business through the
5Ps, with an emphasis on place,
products and people.
Founder J.H. Cole started the business
in 1883. Today Cole’s Hardware is
one of True Value’s most successful
retailers. “Of the 5Ps of retail, ’place,’
is a big priority,” says great-grandson
William “Bo” Cole III. “We’ve moved
quite a few of our stores to get our
locations right.”
Product and people are a key focus,
too. “We spend a lot of time on the
selection,” says Bo’s brother, Greg.
“We base it on our shoppers, a blend
of True Value and national brands.”
The Coles train their sales people
to be friendly, knowledgeable and
comfortable with change. “You have
to change constantly to succeed,”
says Bo. “The people here who push
change—they’re who we value most.”
The Coles will fit right in with the new
True Value.
RETAILERS