True Value 2013 Annual Report Download - page 15

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TRUE VALUE 2013 ANNUAL REPORT 13
“Hey, this
room looks
awesome!
I cut and installed the trim,
prepped and painted it
myself. Never done this
before, but the people at
True Value gave me the
advice I needed, every
step of the way. Now the
project’s done, and I feel as
good as this room looks!”
It’s all about being there
for the customer.
Helping them feel good about
doing a great job.
A can of paint. A rubber gasket. A pipe
wrench. What are these things worth?
You know the answer isn’t on the price
tag. It’s in the feeling your customers
get when they see the bright, clean
walls they painted themselves. It’s in
the simple satisfaction of fixing a leaky
faucet. It’s the value of a job well done,
and it’s what you’ve always provided.
Welcoming the young
home buyer.
A key target for the new True Value
brand strategy is first-time home
buyers. They’re young achievers.
They like doing projects around the
house and in the yard. They need tools.
Materials. Advice. They want quality,
they value service and they will spend
more with someone they trust.
In today’s big-box world, this is right
in our wheelhouse.
CUSTOMERS