Support.com 2006 Annual Report Download - page 9

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Strategy
SupportSoft is a leading provider of support automation solutions, supplying companies worldwide with technology designed to
facilitate the identification, diagnosis and resolution of technology−related problems. Our strategy includes the following initiatives:
Enter Consumer Technology Support Market
Based on our own research and the success of early market entrants, we believe there is an opportunity to provide fee−based
technology support to consumers. We also believe that our products, technology and expertise in technology problem resolution equip
us well to participate in this market. To capitalize on this opportunity, we are offering technology support to consumers over the
phone and the Internet through www.support.com. We are also offering hosted consumer technology solutions through
consumer−facing partners such as PC manufacturers and digital service providers.
Expand Internationally
Historically, our presence in international markets has been limited, and we believe we have an opportunity to expand our
international business. We believe the digital service provider market overseas represents a growth opportunity for us. We also believe
that there are opportunities for our solutions in corporate IT departments overseas that we have not previously addressed. We have
recently expanded our sales efforts internationally to address these international opportunities.
Strengthen Indirect Channels to Market
We are seeking to strengthen and expand relationships with key hardware and services companies who provide complementary
products or services. We have established relationships with a number of consumer premises equipment (CPE) manufacturers and
managed service providers. We plan to enhance existing relationships and establish new ones to broaden our routes to market.
Deliver Packaged Solutions
We have traditionally offered comprehensive solutions with extensive feature sets. While these solutions can provide substantial
value, they also require significant implementation effort. In our next generation of products and services, we are tailoring our
offerings to include targeted solutions with shorter implementation cycles designed to achieve accelerated return on investment. We
believe these packaged offerings can expand the addressable market for our solutions.
Enhance Digital Service Provider Solutions
The triple play of high speed data, IPTV and VoIP services is changing the dynamics of the digital service market worldwide. We
believe that service providers are looking for proven solutions which can enable them to deal with the complexities of installation,
activation, verification, management and on−going support of these services for new and existing subscribers. We are enhancing our
existing products and developing new products to help digital service providers address a number of the key challenges related to
supporting these new services. These products are being designed to provide value to both established firms and emerging providers.
Enhance Solutions for Corporate IT Departments
As corporate IT departments and managed service providers face the ever increasing complexities of supporting remote and
mobile workforces with a wide variety of new technologies, our proven solutions can both reduce cost and improve effectiveness
through automation. We are enhancing our existing
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Source: SUPPORTSOFT INC, 10−K, March 16, 2007