Red Lobster 2009 Annual Report Download - page 12

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10
Using scale and expertise to deliver
competitively superior brand support
not only enables growth from existing
brands, but also helps us integrate, support
and realize value from the acquisition of
additional brands. Our scale and the range
and depth of our support expertise sets
Darden apart and positions us for sustain-
able and protable market share growth.
Our goal is to develop an even more
cost-eective brand support platform.
And one of the ways we’re doing that is
by continuing to consolidate functions
that were previously replicated inside
each brand into single shared centers
of excellence at the enterprise level.
We’re focused on areas where technical
expertise and scale matter more than
brand dierentiation, and – in addition
to increased cost-eectiveness – the
eort will pay o by allowing our brand
builders to focus more time and energy
on growing their brands.
S
Supply Chain – Produce
We are also pursuing transformational initiatives to reduce
cost and increase eectiveness in high-expenditure areas
like Global Supply Chain. By moving to more automated
demand forecasting and just-in-time ordering, we will have
more accurate levels of inventory which will help reduce
both food waste and the amount of investment required
to maintain high inventory levels.
Great
Brand