Red Lobster 2001 Annual Report Download - page 14

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12
What’s a win-win situation in the restaurant business? For the
restaurant, a huge crowd waiting for tables. For the crowd, it’s
having a great time while they’re waiting. Welcome to Bahama
Breeze, where our goal is to provide every guest with a two-hour
island vacation. The trip more than likely starts on the restau-
rant’s deck with tropical drinks and live entertainment, trans-
porting guests to a festive, yet relaxed, Caribbean setting.
Inside, the great ambiance extends to great food consisting
of critically acclaimed island dishes. Bahama Breeze had 21
locations at the end of fiscal 2001, and with every restaurant
generating about double the sales of the average casual dining
restaurant, it’s positioned to be a major growth contributor.
The Deck At Bahama Breeze
A Great Place: