Pitney Bowes 2002 Annual Report Download - page 5

launch is one example of how our research and development
efforts produced a revolutionary product launch. In
Canada, the DM Series helped us achieve an increase in
both mailing system population and market share for the
first time in more than 10 years. In the U.S., we had our
first combined mailing system population and market
share increase in 17 years. We are also expanding other
areas such as digital mail outsourcing, high-speed mail-
ing systems and intelligent paper handling products.
Last year, we recognized heightened mail security concerns
and responded with a whole family of secure mailing
solutions. We more than doubled our government
mailroom outsourcing business, and have been approved
by the General Services Administration to offer
outsourcing solutions for federal agencies.
We will expand our mailstream participation. We will
build on our core mailing services with capabilities
such as intelligent mail. Our wholly-owned Mailcode
subsidiary launched its breakthrough PostBackOffice™
intelligent system that uses digital technology to unique-
ly identify each mail piece and trace it from creation to
final delivery. Through our new PSI mailing services
business, new and existing high-volume mailers can
reduce postage costs and improve mail delivery speed
and accuracy. We’re also focusing on areas such as
permit mail financing and new software and services
to improve the effectiveness of our customers’ direct
mail campaigns.
We will expand our document management solution set.
We’re expanding our focus on large enterprise customers
who want to work with one trusted partner across their
businesses. We will provide a broad suite of services for
transaction and content documents leveraging our
unparalleled expertise across both mail and document
processes. Recently, our Enterprise Solutions business
won the largest off-site outsourcing contract in the
company’s history, the processing of over 180 million
pieces of mail and other documents for Aetna Inc.
We will expand globally. There is tremendous opportunity
for global penetration through strengthening customer
and postal relationships. We launched our DM Series
mailing systems in seven countries within eight months,
our fastest launch ever with very positive customer
feedback. We acquired direct operations in Denmark,
the Netherlands and South Korea, and expanded our
presence in Italy, France, Sweden, Finland and China.
We also entered into an outsourcing partnership with
the Royal Mail in the U.K.
We will focus on cross-selling additional solutions to
customers. Today, only 6% of our customers have more
than one of our solutions. Doubling that percentage is a
several hundred million dollar revenue opportunity. We
recently created an Enterprise Relationship Development
3>
“Our Enterprise Solutions
business won the largest
off-site outsourcing contract
in the company’s history,
the processing of over
180 million pieces of mail.”