Pitney Bowes 2002 Annual Report Download - page 23

About Communication Chain Management ∏ ∏ ∏
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Q: How can we avoid sending three bills to the same
customer and introductory offers to people who’ve
been with us for years?
A: Database cleansing and householding are just two
of the ways Pitney Bowes can make sure your customer
databases are streamlined and free of errors. Over time,
companies can waste millions of dollars on duplicated
messages and wrong addresses. That’s why Pitney Bowes’
data quality solutions can increase your mailing efficiency
and cost effectiveness so dramatically. Sending the right
communication to the right customer — right when they
need it—significantly improves customer relationships.
Q: Can we put marketing messages right into monthly
customer statements?
A: Yes you can — and they’ll generate higher response
rates at lower costs. With Pitney Bowes’ document composition
solutions, you can embed 1 to 1 marketing messages
directly into customer invoices or statements, turning them
into powerful and valuable marketing channels. Whether
paper or digital, these statements deliver messages that
customers literally can’t ignore.
Q: Can we make our customer communications visible
to our Call Center representatives?
A: Yes. Pitney Bowes has a suite of software solutions con-
necting customer communications and message tracking
information directly to the call center. Our closed-loop
messaging solutions integrate customer documents
with delivery tracking information to enable fast and
thorough call resolution for better customer relationships.
These solutions boost call center performance across the
board while leveraging information across the enterprise.
Plus you can create virtually limitless cross-sell and up-sell
opportunities using targeted messaging on customer
statements and then fully support those efforts in the
call center. This makes for more profitable incremental
business and truly satisfied customers.
Q: How can we make our digital and print invoices and
statements more effective—and improve cash flow?
A: Use Pitney Bowes’ digital document delivery billing
and statement solution, tailored to today’s computer-
enabled consumers. It leverages your existing applications
by presenting messages via the channels your customers
prefer — web site, email or fax. The system is a total end-
to-end solution, including enrollment, data extraction,
data reformatting, data re-routing and tracking and
delivery notification to your output channel. And all
processes are wrapped into a secure environment. Lastly,
our Internet billing solution lowers the cost of distributing
statements, accelerates delivery to near instantaneous status,
expedites the receipt of payments and tailors inserts to
specific customer profiles, making your bill a targeted
marketing message.