Omron 2014 Annual Report Download - page 24

44 Omron Corporation Integrated Report 2014 45
Image Sensing
Fiscal 2013 in Review
Sales were strong to domestic and overseas
consumer and commercial product markets.
In Japan, relays and switches for the consumer
electronics industry recorded strong sales due to
the economic recovery, the extreme heat in the
first half of the year, and the surge in demand
ahead of the hike in the consumption tax rate.
Thus, sales in fiscal 2013 increased year on year.
Overseas, sales surged, in part due to the im-
pact of yen depreciation. Other factors contribut-
ing to the increase included growth in our share
of the consumer electronics market and firm
demand from the mobile device industry in Chi-
na and South Korea. In the Americas, there was
strong demand in the consumer and commercial
product markets, and improvement in these mar-
kets in Europe associated with economic recov-
ery also contributed to sales.
Operating income increased substantially year
on year due to higher sales, ongoing cost reduc-
tion initiatives, and the yen’s depreciation.
Business Strategy and Outlook for Fiscal 2014
We will enhance marketing activities in each industry and create new products.
Communication
Industry
HEMS*
Building Automation
Medical
Amusement
Car
Creation of new
products for
every industry to
expand sales
Energy
In fiscal 2013, sales of products for consumer
electronics were strong.
■ Global Shipments of
Electronic Components
and EMC Sales for
Consumer Electronics
1,500
1,200
900
600
300
0
Q1Q2Q3Q4Q1Q2Q3Q4
FY2012 FY2013
EMC Products for Consumer
Electronics [right axis]
Japan [left axis]
Global [left axis]
5
4
3
2
1
0
Billions of yen Billions of yen
■ Past Performance and Forecast
See notes on page 38.
(Billions of yen)
FY2010 FY2011 FY2012 FY2013 FY2014
(Forecast)
Net sales 81.2 83.0 84.197.7101.0
Japan 24.9 25.3 26.728.126.0
Overseas 56.3 57.7 57.469.675.0
Americas 13.7 13.2 13.116.617.5
Europe 13.0 12.9 11.314.715.5
Asia Pacific 8.4 7.6 7.18.710.0
Greater China 19.8 22.7 24.628.731.0
Direct exports 1.5 1.3 1.40.91.0
Operating income 9.0 5.1 4.48.79.2
Operating income margin 11.0%6.2%5.2%8.9%9.1%
R&D expenses 4.6 5.5 5.26.0
Depreciation and amortization 6.9 7.2 7.47.8
Capital expenditures 8.7 9.9 8.910.9
31%
Other Electronic Products
(Image Sensing and Sensors)
■ Breakdown of Sales by Product Line (Fiscal 2013)
69%
Relays, Switches,
and Connectors
FPC Connectors
Printed Circuit Board Power Relays
Surface Mount
Switch
Printer Toner
Sensor
In fiscal 2014, EMC is targeting net sales of
¥101.0 billion, up 3.4% year on year, and operat-
ing income of ¥9.2 billion, up 6.3%. We forecast
a year-on-year decrease in sales in Japan due to
the impact of the consumption tax hike on the
consumer electronics industry and lower domes-
tic demand because some automobile industry
customers shifted production abroad. Overseas,
in addition to higher sales of power latching
relays for smart meters, we forecast an increase
in sales to the automobile industry, which is ex-
pected to see production expansion in China and
North America.
We will expand sales by enhancing marketing
and creating new products for each industry we
serve, including areas of strength like automobile
and consumer electronics industries as well as
other areas, for example, the medical and build-
ing automation industries.
Meanwhile, in manufacturing, by building a
production system with more compact lines that
is resilient to changes in the business environ-
ment and working to shorten the lead times from
development to production, we will launch new
products in a timely manner in order to respond
to customer expectations.
Electronic and Mechanical
Components Business (EMC)
Manufacturing and sales of electronic components
for consumer electronics, automobiles, mobile phones,
and amusement devices Source: Internal survey
Market Share
（FY2013）
Relays（Global）
Approx. 20%
13%
Source: Japan Electronics and Information
Technology Industries Association (JEITA)
■ Target Industries
* HEMS：Home Energy
Management System
Segment Information
Kenji Matsunami
Managing Officer
Company President,
Electronic and Mechanical Components Company
% of Net Sales
（FY2013）
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