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More Advanced
Resolving Social Issues with Forward-Thinking Technology
Social Need Creation
present difficulties. An important part of entering
such markets is to have respect for the individu-
als and companies there. CEO Yamada is
known to excel in this respect. Moreover,
OMCA tries to create an open-door policy to
make sure all employees can speak to any of
their managers if they have any questions or
concerns. In fact, CEO Yamada has personally
visited sites in Brazil and Mexico and spoken
directly with employees. Such is the level of
openness at Omron; regular employees can
speak directly with the CEO. To ensure appropri-
ate actions whenever a new endeavor is under-
taken in a new market, the Omron Principles are
always used as the standard.
The Omron Principles clearly define the
standards for Omrons businesses. OMCA is,
of course, highly devoted to these principles,
and Blakeway himself states,
I joined Omron
because of our company principles; not only
did I want to work with a company of great
integrity, but I wanted to work through an
organization that respects its employees and
respects its stakeholders. Moved by the spirit
of the principles, OMCA is actively contributing
to the local society and addressing social issues
through its business. In regard to social contri-
butions, OMCA is advancing a robust community
outreach program through the dedicated non-prof-
it organization Omron Foundation Inc. This founda-
tion provides both time and money to support a
wide range of activities, with a particular emphasis
placed on Japanese culture and language educa-
tion and engineering education. A very notable
contribution was the establishment of the Omron
Robotics and Mechatronics Laboratory at Northern
Illinois Universitys College of Engineering and
Engineering Technology. In these ways, OMCA is
making the Omron Principles apparent in society
alongside its business presence.
Looking forward, OMCA is now amply poised
to strengthen its position in the Americas as it
embarks on the EARTH-1 STAGE, which targets
ongoing growth and social contributions. OMCA
will support and guide businesses in the Ameri-
cas to nurture them into integral parts of Omrons
global operations.
Closing with Blakeways own words, We
have delivered in the GLOBE STAGE what we
promised to do. So, Im asking for the continued
support of our stakeholders to allow us to deliv-
er on the strategies in the EARTH STAGE.
Special Feature 2
About Omron Where Were Headed Corporate Value Initiatives Corporate Value Foundation Financial Section
32 Omron Corporation Integrated Report 2014 33
32